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The B2B Content Marketing Benchmark Report

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15 May, 2016

The B2B Content Marketing Benchmark Report

Inbox Insight

The face of marketing is changing again. There has been a huge shift in focus to content marketing instead of traditional advertising practices, such as pitching products or services, as buyers have become even more savvy and actively block out the ever increasing messages forced upon them. Instead content marketing offers valuable content that equips the consumer to make informed, knowledgeable decisions.

Inbox Insight surveyed B2B content marketers across the UK and revealed that a staggering 70% feel the main reason for content marketing is lead generation, which just goes to show the return that can be made by offering valuable content to prospects. The survey also revealed that the most popular way to distribute and promote content was via email marketing, with 80% sending out to their own data. However, only 21% stated that they use outsourced marketing campaigns, so are many missing out on the opportunity to distribute their content to a wider audience by just sending to their own data?

Download this infographic to see more about how marketers across the UK are using B2B content marketing, and the difficulties they face in creating successful content marketing strategies.

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