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The A-Z of Lead Generation

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1 July, 2015

The A-Z of Lead Generation

Inbox Insight

Lead generation is the catch-all name for a number of different marketing tactics and concepts. Together they allow B2B marketers to target relevant prospects and engage them to generate leads for their sales team to follow up.

Download Inbox Insight’s A-Z dictionary of lead generation to learn:

·         The difference between marketing and sales qualified leads

·         How automation and nurturing can mature leads into sales opportunities

·         Setting your objectives and measuring success with key performance indicators

This handy glossary explains the terms used by the industry, and how you can apply these techniques to boost your sales and marketing results.

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