to download the report
3 Big Questions for B2B Lead Generation
B2B lead generation is more complex than ever. The rise of content marketing and new digital technologies has changed the face of traditional B2B marketing.
Diminishing returns from cold calling mean that you need to apply new intelligence to your data, content, and channels to get the best results.
This seminar presentation (originally delivered at the B2B Marketing Expo 2016 at the ExCeL) will explain the answers to the big questions you should ask before embarking on any lead generation campaign.