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Using Big Data to Target Online Content
Hippo conducted our survey in August of 2014, with 234 marketers from both B2B and B2C companies in the United States and the United Kingdom. The questions were primarily focused on the current state of personalization and utilizing data to contextualize their own web site experiences. Put simply: Hippo asked these marketers their current state of readiness and activity about using data to test, target and personalize content on their own websites.