Reports

Whitepaper: Customer- Focused Digital  Transformation

Please login or register to download the report

26 July, 2016

Whitepaper: Customer- Focused Digital Transformation

Hippo, a BloomReach company

Why Content is the Key to Long-Term Digital Business Success

What does a “digital transformation” really mean? As marketers, digital practitioners and technology professionals all get together and ask “how will we transform our marketing to digital”, or “how will we transform into a digital go-to-market strategy”, or “how will we become a ‘digital-first’ company”, what lies at the foundation? Certainly the word “transformation” suggests that the business wants to evolve. But what, really, is at the heart of that evolution?

In this paper, we will suggest that Web Content Management is truly at the heart of a customer and content focused “digital transformation”. If the digital experience truly is a top priority for businesses in terms of where they are allocating resources, then content is at the heart of that priority. And if content is the top priority for the creation of optimal digital experiences, the agile, flexible and scalable management of it becomes the heart of the digital transformation.

This report is available free to members, either login to your account or register to download now. Free membership enables full access to our knowledge centre.

Login to Download Register to Download

Latest reports

See all
Report: Facebook Fanpage Trends UK - December 2016

Report: Facebook Fanpage Trends UK - December 2016

Sotrender
Sotrender
Read more
Email Campaign Planner - Q1 2017

Email Campaign Planner - Q1 2017

Ungapped
Ungapped
Read more
Report: Twitter Trends UK - December 2016

Report: Twitter Trends UK - December 2016

Sotrender
Sotrender
Read more
How to Keep pace with Mobile Consumer Expectations

How to Keep pace with Mobile Consumer Expectations

Sitecore
Sitecore
Read more
Thinking Beyond, and Before, the Abandoned Cart

Thinking Beyond, and Before, the Abandoned Cart

Sitecore
Sitecore
Read more