Reports

Google SERP Changes: Expectations and realities

Please login or register to download the report

14 April, 2016

Google SERP Changes: Expectations and realities

Tom Manning

What happened?

On 22nd February Google rolled out changes to remove the ads from the right hand side of the search engine results pages on desktop. It made this change on mobile and tablet in 2011 and has stated this will now bring parity across all devices. As part of the change Google may now also show four ads at the top of certain queries across all devices for what it refers to as ‘highly commercial’ queries. Google Shopping results will still be eligible to appear on the right hand side as they currently do.

Download this report to find out what we expected to see and what our data actually shows. 

This report is available free to members, either login to your account or register to download now. Free membership enables full access to our knowledge centre.

Login to Download Register to Download

Latest reports

See all
Messaging & Loyalty Whitepaper

Messaging & Loyalty Whitepaper

mGage
mGage
Read more
Outlook 2017:  Trends And Essentials

Outlook 2017: Trends And Essentials

Digital Doughnut
the Guide & Author
Read more
Driving up conversions through good UX

Driving up conversions through good UX

Dot Label & Digital Doughnut
the Guide and Author
Read more
Design-Led Firms Win The Business Advantage

Design-Led Firms Win The Business Advantage

Forrester
In partnership with
Adobe Stock
Read more
Data Protection 4: Data Sharing

Data Protection 4: Data Sharing

Lewis Silkin & Digital Doughnut
the Guide and Author
Read more