Reports

The 2016 Marketing Technology Adoption Survey

Please login or register to download the report

7 June, 2016

The 2016 Marketing Technology Adoption Survey

Dotmailer

Today’s consumers are firmly in charge of their buying journeys. Quite rightly, they have high expectations of how they want to be treated and spoken to.

Consequently, it’s vital for marketers to have technology in place that makes it fast and easy to deliver effective, timely and relevant marketing. Thus delivering return on investment.

Our experience has taught us that achieving this marketing ‘holy grail’ is easier said than done. So in early 2016, we conducted the 2016 Marketing Technology Adoption Survey, asking a sample 450 global marketers* about their pain points around marketing technology procurement and adoption.

Our survey uncovered a number of interesting findings that we are pleased to share in this report. A common theme was the continued importance of email and the increasing desire to use marketing automation, plus a shortage of time and resource. We believe the answer to both these questions lies in best-of-breed email marketing automation.

This report is available free to members, either login to your account or register to download now. Free membership enables full access to our knowledge centre.

Login to Download Register to Download

Recommended reports

See all
Gartner’s Critical Capabilities for Web Content Management

Gartner’s Critical Capabilities for Web Content Management

Gartner
In partnership with
Sitecore
Read more
Forrester Wave™ for L2RM Platform Vendors, Q4 2016

Forrester Wave™ for L2RM Platform Vendors, Q4 2016

Act-On
Act-On
Read more
Gartner's Magic Quadrant for Web Content Management

Gartner's Magic Quadrant for Web Content Management

Gartner
In partnership with
Sitecore
Read more
The Fast-Growth Startup’s Guide to Content

The Fast-Growth Startup’s Guide to Content

Contently
Contently
Read more
How Top Finance Brands Use Content Marketing to Win in a Customer-Centric World

How Top Finance Brands Use Content Marketing to Win in a Customer-Centric World

Contently
Contently
Read more

Latest reports

See all
Gartner’s Critical Capabilities for Web Content Management

Gartner’s Critical Capabilities for Web Content Management

Gartner
In partnership with
Sitecore
Read more
Forrester Wave™ for L2RM Platform Vendors, Q4 2016

Forrester Wave™ for L2RM Platform Vendors, Q4 2016

Act-On
Act-On
Read more
Gartner's Magic Quadrant for Web Content Management

Gartner's Magic Quadrant for Web Content Management

Gartner
In partnership with
Sitecore
Read more
How Top Finance Brands Use Content Marketing to Win in a Customer-Centric World

How Top Finance Brands Use Content Marketing to Win in a Customer-Centric World

Contently
Contently
Read more
Fixing Native Advertising: What Consumers Want From Brands, Publishers, and the FTC

Fixing Native Advertising: What Consumers Want From Brands, Publishers, and the FTC

Contently
Contently
Read more