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Making time to save time Email marketing automation
You’ve got a CRM full of quality data. Great. So why have you
still not embraced the world of marketing automation? According to research conducted in 2015, you’re not alone. More than 60% of businesses use email marketing to stay in touch with their customers, however only 13% of them are using automation software*.
(*Source: Autopilot, 2015)
There could be many reasons why a large proportion of companies have yet to adopt marketing automation. But in many cases it’s likely to be down to lack of
time and resource, too many internal processes and stakeholder hurdles, or the inability to build a solid business case to gain financial backing.
What many people don’t realize is that after an initial setup, marketing automation can increase productivity, allow communications to become more personalized and frequent, and deliver on ROI in a matter of weeks, if not days. Marketing automation doesn’t stop at email – it can encompass social media, SMS and more.
This guide will put you on the path to successfully implementing marketing automation within your company, from identifying the bottlenecks to building your business case.