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If Your Emails Sat Our Test, Would They Pass?
Why does one batch of emails you send out return better results than another batch you send? What’s the magic ingredient?
Abracadabra: we give you split testing.
But where do you start? What tools do you use? What do you do? What DON’T you do? We’ve put together our top tips to help you test different variables and find what resonates with your audience.