Reports

Delivering the ultimate omnichannel retail experience

Please login or register to download the report

28 April, 2016

Delivering the ultimate omnichannel retail experience

Dotmailer

Modern consumers, empowered by the internet and mobile devices, have redefined what it means to be a successful retailer.

Customers are no longer willing to make uninformed in-store purchases. They want a single
conversation with your brand conducted over several channels, often at once.

They want to research items and compare prices on their phone while looking at the product in store. They want to buy items online and collect them at their local store. They want
to manage their orders and request a refund at the click of a button. And that’s what omnichannel delivers.

Optimizing individual channels is good, but it’s not enough. A true omnichannel experience means integrating those channels so you have a single view of the customer. It means that an interaction in one channel can trigger a response in another.

This report is available free to members, either login to your account or register to download now. Free membership enables full access to our knowledge centre.

Login to Download Register to Download

Recommended reports

See all
Context Marketing Workbook

Context Marketing Workbook

Sitecore
Sitecore
Read more
10 Personalisation Tactics

10 Personalisation Tactics

Sitecore
Sitecore
Read more
How To Personalise Your Website To Boost Conversions

How To Personalise Your Website To Boost Conversions

Sitecore
Sitecore
Read more
The Business Case For Context Marketing

The Business Case For Context Marketing

Sitecore
Sitecore
Read more
Everything You Need To Know About Trust In An Omni-Channel World

Everything You Need To Know About Trust In An Omni-Channel World

Trustpilot
Trustpilot
Read more

Latest reports

See all
Today’s Most Powerful Martech Duo: The CDP and DSP

Today’s Most Powerful Martech Duo: The CDP and DSP

Tealium
Tealium
Read more
The Critical Bridge for Marketers Looking to Develop More Cohesive Customer Engagement

The Critical Bridge for Marketers Looking to Develop More Cohesive Customer Engagement

Tealium
Tealium
Read more
General Data Protection Regulation 2017

General Data Protection Regulation 2017

Tealium
Tealium
Read more
The content marketer’s guide to universal content domination

The content marketer’s guide to universal content domination

SDL
SDL
Read more