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Delivering the ultimate omnichannel retail experience

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28 April, 2016

Delivering the ultimate omnichannel retail experience

Dotmailer

Modern consumers, empowered by the internet and mobile devices, have redefined what it means to be a successful retailer.

Customers are no longer willing to make uninformed in-store purchases. They want a single
conversation with your brand conducted over several channels, often at once.

They want to research items and compare prices on their phone while looking at the product in store. They want to buy items online and collect them at their local store. They want
to manage their orders and request a refund at the click of a button. And that’s what omnichannel delivers.

Optimizing individual channels is good, but it’s not enough. A true omnichannel experience means integrating those channels so you have a single view of the customer. It means that an interaction in one channel can trigger a response in another.

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