Reports

Transforming Marketing Technology

Please login or register to download the report

7 March, 2016

Transforming Marketing Technology

Digital Doughnut

Businesses need to look to using marketing technology to stay competitive or to stave off disruptive forces. It is apparent that the vast majority of businesses are not very good at deploying this technology

The aim of this report, in partnership with Oracle is to set out the context of making marketing technology decisions and to help provide a framework for making those decisions.

The report is divided into  four sections:

  • The fallacy of the battle between CMO & CIO 
  • Barriers to deploying marketing technology  
  • The communications cycle approach 
  • Quantitative research findings

This report is available free to members, either login to your account or register to download now. Free membership enables full access to our knowledge centre.

Login to Download Register to Download

Recommended reports

See all
Marketing Automation Vendor Selection Pack

Marketing Automation Vendor Selection Pack

Digital Doughnut
Digital Doughnut
Read more
On Demand Webinar: Expert ABM - Bringing Sales & Marketing Together

On Demand Webinar: Expert ABM - Bringing Sales & Marketing Together

DemandBase
DemandBase
Read more
On Demand Webinar: Expert ABM - Selling the Value of ABM in your Organisation

On Demand Webinar: Expert ABM - Selling the Value of ABM in your Organisation

DemandBase
DemandBase
Read more
Expert ABM: A Guide to Selling the Value of ABM in your Organisation

Expert ABM: A Guide to Selling the Value of ABM in your Organisation

DemandBase
DemandBase
Read more
Expert ABM: Insights for the B2B Marketer

Expert ABM: Insights for the B2B Marketer

DemandBase
DemandBase
Read more

Latest reports

See all
Marketing Cloud Vendor Selection Pack

Marketing Cloud Vendor Selection Pack

Digital Doughnut
Digital Doughnut
Read more
On-Demand Webinar: How to Identify and Close the Right Accounts

On-Demand Webinar: How to Identify and Close the Right Accounts

Demandbase
Demandbase
Read more
How to avoid spam filters

How to avoid spam filters

Communigator
Communigator
Read more
Generating leads while you sleep

Generating leads while you sleep

Communigator
Communigator
Read more
Confirmation Opt-In What You Need To Do

Confirmation Opt-In What You Need To Do

Communigator
Communigator
Read more