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Transforming Marketing Technology

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7 March, 2016

Transforming Marketing Technology

Graham Ruddick

Businesses need to look to using marketing technology to stay competitive or to stave off disruptive forces. It is apparent that the vast majority of businesses are not very good at deploying this technology

The aim of this report, in partnership with Oracle is to set out the context of making marketing technology decisions and to help provide a framework for making those decisions.

The report is divided into  four sections:

  • The fallacy of the battle between CMO & CIO 
  • Barriers to deploying marketing technology  
  • The communications cycle approach 
  • Quantitative research findings

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