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Inbound Marketing Survey 2013

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9 February, 2013

Inbound Marketing Survey 2013

Michael Nutley

Inbound marketing is usually defined as advertising a company by creating interesting content - for example blogs, video, white papers newsletters - and attracting attention to that content through SEO and social media marketing. It is seen as earning the attention of potential customers, as opposed to outbound marketing which attempts to buy that attention.

In order to asses how widely inbound marketing is being used, its effectiveness and the barriers to its further adoption, we carried out a survey in September 2013 of marketers and agencies. The survey attracted 723 responses from businesses of all sizes and sectors, from a wide variety of markets.
 

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