Reports

Digital Leaders Industry Focus Roundtable: Entertainment

Please login or register to download the report

10 March, 2015

Digital Leaders Industry Focus Roundtable: Entertainment

Nicola Smith

With the ever-increasing number of digital channels available to brands today, there is a continual question mark over which channels are the ‘right’ ones for a company to invest in, and what are the best ways to optimise this investment once a decision has been made.

This report in partnership with Six Degrees Group, is based on a roundtable hosted by Digital Doughnut, at which invited representatives of client companies, suppliers and agencies to discuss the key issues facing the entertainment sector under Chatham House rules. Roundtable participants 
discussed issues including the growth in social gaming and whether this trend offered brands opportunities to reach consumers, as well as how to measure ROI on digital spend, and creating content with a view to using it across multiple channels. Other issues discussed included the challenge of buying ad space across multiple channels and how to manage this efficiently, particularly within the complex mobile industry.

This report is available free to members, either login to your account or register to download now. Free membership enables full access to our knowledge centre.

Login to Download Register to Download

Latest reports

See all
Report: Facebook Fanpage Trends UK - December 2016

Report: Facebook Fanpage Trends UK - December 2016

Sotrender
Sotrender
Read more
Email Campaign Planner - Q1 2017

Email Campaign Planner - Q1 2017

Ungapped
Ungapped
Read more
Report: Twitter Trends UK - December 2016

Report: Twitter Trends UK - December 2016

Sotrender
Sotrender
Read more
How to Keep pace with Mobile Consumer Expectations

How to Keep pace with Mobile Consumer Expectations

Sitecore
Sitecore
Read more
Thinking Beyond, and Before, the Abandoned Cart

Thinking Beyond, and Before, the Abandoned Cart

Sitecore
Sitecore
Read more