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Digital Leaders Industry Focus Roundtable: Retail

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9 June, 2013

Digital Leaders Industry Focus Roundtable: Retail

Nicola Smith

According to ecommerce body IMRG, the online retail market in the UK is estimated to be £78 billion in 2012 – potentially making up around a quarter of the total UK retail market (c. £312bn (UK Retail Futures 2011: Sector Summary, Datamonitor).

This report in parternship with Adobe, discusses:

  • The role and treatment of data; the complexity and delivery of devices
  • Software, apps and website development
  • Business structure and team organisation
  • Communication across the business
  • Social media
  • Customer engagement and customer relationship management
  • Customer acquisition and conten

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