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Digital Leaders Industry Focus Roundtable: Pharmaceutical & Healthcare
This report in partnership with Adobe, is based on a roundtable hosted by Digital Doughnut, at which invited representatives of client companies, suppliers and agencies discussed the key issues facing the pharmaceutical and healthcare sector, under Chatham House rules.
The pharmaceutical industry has been undergoing much change, with increased scrutiny of operational and research practices and a heightened focus on regulation in a number of areas. This means the sector has often been slower to leverage digital capabilities than other industries, with organisations unable to implement initiatives with the speed desired due to the complex web of legal parameters.