Reports

Digital Leaders Industry Focus Roundtable: Entertainment

Please login or register to download the report

10 March, 2015

Digital Leaders Industry Focus Roundtable: Entertainment

Nicola Smith

With the ever-increasing number of digital channels available to brands today, there is a continual question mark over which channels are the ‘right’ ones for a company to invest in, and what are the best ways to optimise this investment once a decision has been made.

This report in partnership with Six Degrees Group, is based on a roundtable hosted by Digital Doughnut, at which invited representatives of client companies, suppliers and agencies to discuss the key issues facing the entertainment sector under Chatham House rules. Roundtable participants 
discussed issues including the growth in social gaming and whether this trend offered brands opportunities to reach consumers, as well as how to measure ROI on digital spend, and creating content with a view to using it across multiple channels. Other issues discussed included the challenge of buying ad space across multiple channels and how to manage this efficiently, particularly within the complex mobile industry.

This report is available free to members, either login to your account or register to download now. Free membership enables full access to our knowledge centre.

Login to Download Register to Download

Recommended reports

See all
How Consumers Use Reviews Today

How Consumers Use Reviews Today

Trustpilot
Trustpilot
Read more
The Marketer's Ultimate Guide To Reviews

The Marketer's Ultimate Guide To Reviews

Trustpilot
Trustpilot
Read more
4 Steps To Simplify Digital Experience

4 Steps To Simplify Digital Experience

Episerver
Episerver
Read more
Digital Rights Management: A Guide for Business

Digital Rights Management: A Guide for Business

Canto
Canto
Read more
Enterprise DAM for Sales Enablement

Enterprise DAM for Sales Enablement

Canto
Canto
Read more

Latest reports

See all
Marketing Cloud Vendor Selection Pack

Marketing Cloud Vendor Selection Pack

Digital Doughnut
Digital Doughnut
Read more
On-Demand Webinar: How to Identify and Close the Right Accounts

On-Demand Webinar: How to Identify and Close the Right Accounts

Demandbase
Demandbase
Read more
How to avoid spam filters

How to avoid spam filters

Communigator
Communigator
Read more
Generating leads while you sleep

Generating leads while you sleep

Communigator
Communigator
Read more
Confirmation Opt-In What You Need To Do

Confirmation Opt-In What You Need To Do

Communigator
Communigator
Read more