Reports

Data Management Platforms - Deciphered

Please login or register to download the report

3 December, 2015

Data Management Platforms - Deciphered

Digital Doughnut

Digital Doughnut Buyers Guide, in association with Adobe, will help you discover how a data management platform (or DMP) can enable you to tackle the data marketing challenges faced by marketers and publishers alike. It will enable you to discover why it is central to the collection, management, analysis and activation of data from across your business, and how it can drive marketing success across your organisation.

This buyers guide will enable you to ask suppliers the right questions when looking to procure a DMP for your business. Data Management and the rise of the DMP

  • What is a DMP?
  • How does a DMP sit within today’s business environment?
  • How does a DMP fit within your organisation?
  • What are the benefits of a DMP?
  • What are the most common uses of a DMP right now?
  • Is a DMP the right solution for you?
  • What should your DMP offer?
  • What does success look like?

This report is available free to members, either login to your account or register to download now. Free membership enables full access to our knowledge centre.

Login to Download Register to Download

Latest reports

See all
Today’s Most Powerful Martech Duo: The CDP and DSP

Today’s Most Powerful Martech Duo: The CDP and DSP

Tealium
Tealium
Read more
The Critical Bridge for Marketers Looking to Develop More Cohesive Customer Engagement

The Critical Bridge for Marketers Looking to Develop More Cohesive Customer Engagement

Tealium
Tealium
Read more
General Data Protection Regulation 2017

General Data Protection Regulation 2017

Tealium
Tealium
Read more
The content marketer’s guide to universal content domination

The content marketer’s guide to universal content domination

SDL
SDL
Read more