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Customer Experience - The Next Strategic Business Imperative

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10 March, 2015

Customer Experience - The Next Strategic Business Imperative

Nick Watt & Graham Ruddick

In a multi-channel world, that has seen the number of touchpoints with consumers explode, the new business imperative is to deliver meaningful customer experiences across each and every channel - from online, mobile, email and social to in-store, sales and support.

But with an increasing choice of technology platforms and applications, together with more and more stakeholders involved, do you feel empowered to deliver exceptional customer experience?

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This report, in partnership with Innometrics will deliver you with valuable insights about how businesses are tackling customer experience that will:

  • Highlight the value that an exceptional customer experience can deliver for your business

  • Provide a framework to help develop and manage your organisation’s customer experience

  • Give you the ability to recognise the barriers faced in delivering an exceptional customer experience

  • Explore the tools that organisations are using to deliver and measure the customer experience

This report is available free to members, either login to your account or register to download now. Free membership enables full access to our knowledge centre.

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