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Digital Rights Management: A Guide for Business
What you must know when it comes to using digital photos, text and videos.
The topic of copyright must be taken seriously by business in today’s digital age. Careless management can quickly lead to considerable financial damages.
Raising employee awareness, carefully defining processes and leveraging a digital asset management solution can help you avoid copyright problems and minimize risk.
Businesses can familiarize themselves with Digital Rights Management using these six approaches:
■ Keep it simple! First priority is security, but too much complexity can undermine efforts.
■ Raise user awareness: The best solutions do little to help if your staff doesn’t employ them.
■ Use metadata: Capture and assign metadata and integrate important information into your workflows.
■ Expose information: Make usage copyrights visual and clearly understandable.
■ Automate when possible: A digital asset management (DAM) system can take important tasks off your hands and execute them without fault.
■ Map user roles: Not everyone in your company uses content in the same way. With customized user roleseveryone can concentrate on their tasks better.