Reports

The Unified Customer Experience Imperative

Please login or register to download the report

13 April, 2016

The Unified Customer Experience Imperative

Adobe

Marketing in the digital age means you can reach your audiences with more touchpoints and on more channels than ever before. But it also means the customer journey is increasing in complexity.

In a recent Adobe survey, 76% of marketers said marketing had changed more in the last two years than in the previous fifty.

No longer can you predictably guide your customers through a funnel to conversion and loyalty, because digital gives them more control over where and when they choose to interact with your brand.

The new imperative for marketers is a unified customer experience - a consistent, relevant brand experience that spans all channels and touch points, whether customers are online or offline.

Today, brands that deliver a unified customer experience across all of their online and offline channels will edge out the competition. But it takes a unified organisation to meet the challenge.

Download the new Adobe white paper, The Unified Customer Experience Imperative, and learn:

• Why organisational alignment is essential in the world of the hyper-connected customer
• The four-step formula to delivering unified customer experiences across channels
• Which digital marketing capabilities are required for success

 

This report is available free to members, either login to your account or register to download now. Free membership enables full access to our knowledge centre.

Login to Download Register to Download

Recommended reports

See all
10 Personalisation Tactics

10 Personalisation Tactics

Sitecore
Sitecore
Read more
How To Personalise Your Website To Boost Conversions

How To Personalise Your Website To Boost Conversions

Sitecore
Sitecore
Read more
The Business Case For Context Marketing

The Business Case For Context Marketing

Sitecore
Sitecore
Read more
Design-Led Firms Win The Business Advantage

Design-Led Firms Win The Business Advantage

Forrester
In partnership with
Adobe Stock
Read more
How data-driven marketing can enhance the performance of your business.

How data-driven marketing can enhance the performance of your business.

Adobe
Adobe
Read more

Latest reports

See all
Marketing Cloud Vendor Selection Pack

Marketing Cloud Vendor Selection Pack

Digital Doughnut
Digital Doughnut
Read more
On-Demand Webinar: How to Identify and Close the Right Accounts

On-Demand Webinar: How to Identify and Close the Right Accounts

Demandbase
Demandbase
Read more
How to avoid spam filters

How to avoid spam filters

Communigator
Communigator
Read more
Generating leads while you sleep

Generating leads while you sleep

Communigator
Communigator
Read more
Confirmation Opt-In What You Need To Do

Confirmation Opt-In What You Need To Do

Communigator
Communigator
Read more