Reports

The Unified Customer Experience Imperative

Please login or register to download the report

13 April, 2016

The Unified Customer Experience Imperative

Adobe

Marketing in the digital age means you can reach your audiences with more touchpoints and on more channels than ever before. But it also means the customer journey is increasing in complexity.

In a recent Adobe survey, 76% of marketers said marketing had changed more in the last two years than in the previous fifty.

No longer can you predictably guide your customers through a funnel to conversion and loyalty, because digital gives them more control over where and when they choose to interact with your brand.

The new imperative for marketers is a unified customer experience - a consistent, relevant brand experience that spans all channels and touch points, whether customers are online or offline.

Today, brands that deliver a unified customer experience across all of their online and offline channels will edge out the competition. But it takes a unified organisation to meet the challenge.

Download the new Adobe white paper, The Unified Customer Experience Imperative, and learn:

• Why organisational alignment is essential in the world of the hyper-connected customer
• The four-step formula to delivering unified customer experiences across channels
• Which digital marketing capabilities are required for success

 

This report is available free to members, either login to your account or register to download now. Free membership enables full access to our knowledge centre.

Login to Download Register to Download

Recommended reports

See all
Gartner’s Critical Capabilities for Web Content Management

Gartner’s Critical Capabilities for Web Content Management

Gartner
In partnership with
Sitecore
Read more
Forrester Wave™ for L2RM Platform Vendors, Q4 2016

Forrester Wave™ for L2RM Platform Vendors, Q4 2016

Act-On
Act-On
Read more
Gartner's Magic Quadrant for Web Content Management

Gartner's Magic Quadrant for Web Content Management

Gartner
In partnership with
Sitecore
Read more
The Fast-Growth Startup’s Guide to Content

The Fast-Growth Startup’s Guide to Content

Contently
Contently
Read more
How Top Finance Brands Use Content Marketing to Win in a Customer-Centric World

How Top Finance Brands Use Content Marketing to Win in a Customer-Centric World

Contently
Contently
Read more

Latest reports

See all
Gartner’s Critical Capabilities for Web Content Management

Gartner’s Critical Capabilities for Web Content Management

Gartner
In partnership with
Sitecore
Read more
Forrester Wave™ for L2RM Platform Vendors, Q4 2016

Forrester Wave™ for L2RM Platform Vendors, Q4 2016

Act-On
Act-On
Read more
Gartner's Magic Quadrant for Web Content Management

Gartner's Magic Quadrant for Web Content Management

Gartner
In partnership with
Sitecore
Read more
How Top Finance Brands Use Content Marketing to Win in a Customer-Centric World

How Top Finance Brands Use Content Marketing to Win in a Customer-Centric World

Contently
Contently
Read more
Fixing Native Advertising: What Consumers Want From Brands, Publishers, and the FTC

Fixing Native Advertising: What Consumers Want From Brands, Publishers, and the FTC

Contently
Contently
Read more