Reports

Reinventing the customer experience

Please login or register to download the report

29 February, 2016

Reinventing the customer experience

Adobe

Customers have evolved. It’s time for marketers to catch up.

Consumers expect ultra-connected experiences. Whether it’s in-store, on the web, using a mobile device or through wearables, consumers want every interaction to be effortless, relevant and lightning fast. Marketing 2.0: Reinventing the Customer Experience gives you the strategies you need to revolutionise your marketing in a world that’s always connected.

Read the Adobe guide to learn:

  • Why you should focus on the experience rather than your product

  • How to let your customers define their journeys

Understand the six key strategy's to surprise and inspire your customers:

  • Get inside your customer’s mind.
  • Make the customer the centre of your universe.
  • Focus on the experience, not your product.
  • Let the customer define the journey.
  • Be hyper-personal without getting ultra-creepy.
  • Unite the promise makers and the promise keepers.

Consumers expect ultra-connected experiences. Whether it’s in-store, on the web, using a mobile device or through wearables, consumers want every interaction to be effortless, relevant and lightning fast.

This report is available free to members, either login to your account or register to download now. Free membership enables full access to our knowledge centre.

Login to Download Register to Download

Recommended reports

See all
Context Marketing Workbook

Context Marketing Workbook

Sitecore
Sitecore
Read more
Marketing Automation Vendor Selection Pack

Marketing Automation Vendor Selection Pack

Digital Doughnut
Digital Doughnut
Read more
On Demand Webinar: Expert ABM - Bringing Sales & Marketing Together

On Demand Webinar: Expert ABM - Bringing Sales & Marketing Together

DemandBase
DemandBase
Read more
On Demand Webinar: Expert ABM - Selling the Value of ABM in your Organisation

On Demand Webinar: Expert ABM - Selling the Value of ABM in your Organisation

DemandBase
DemandBase
Read more
Expert ABM: A Guide to Selling the Value of ABM in your Organisation

Expert ABM: A Guide to Selling the Value of ABM in your Organisation

DemandBase
DemandBase
Read more

Latest reports

See all
Today’s Most Powerful Martech Duo: The CDP and DSP

Today’s Most Powerful Martech Duo: The CDP and DSP

Tealium
Tealium
Read more
The Critical Bridge for Marketers Looking to Develop More Cohesive Customer Engagement

The Critical Bridge for Marketers Looking to Develop More Cohesive Customer Engagement

Tealium
Tealium
Read more
General Data Protection Regulation 2017

General Data Protection Regulation 2017

Tealium
Tealium
Read more
The content marketer’s guide to universal content domination

The content marketer’s guide to universal content domination

SDL
SDL
Read more