Reports

Reinventing the customer experience

Please login or register to download the report

29 February, 2016

Reinventing the customer experience

Adobe

Customers have evolved. It’s time for marketers to catch up.

Consumers expect ultra-connected experiences. Whether it’s in-store, on the web, using a mobile device or through wearables, consumers want every interaction to be effortless, relevant and lightning fast. Marketing 2.0: Reinventing the Customer Experience gives you the strategies you need to revolutionise your marketing in a world that’s always connected.

Read the Adobe guide to learn:

  • Why you should focus on the experience rather than your product

  • How to let your customers define their journeys

Understand the six key strategy's to surprise and inspire your customers:

  • Get inside your customer’s mind.
  • Make the customer the centre of your universe.
  • Focus on the experience, not your product.
  • Let the customer define the journey.
  • Be hyper-personal without getting ultra-creepy.
  • Unite the promise makers and the promise keepers.

Consumers expect ultra-connected experiences. Whether it’s in-store, on the web, using a mobile device or through wearables, consumers want every interaction to be effortless, relevant and lightning fast.

This report is available free to members, either login to your account or register to download now. Free membership enables full access to our knowledge centre.

Login to Download Register to Download

Recommended reports

See all
Gartner’s Critical Capabilities for Web Content Management

Gartner’s Critical Capabilities for Web Content Management

Gartner
In partnership with
Sitecore
Read more
Forrester Wave™ for L2RM Platform Vendors, Q4 2016

Forrester Wave™ for L2RM Platform Vendors, Q4 2016

Act-On
Act-On
Read more
Gartner's Magic Quadrant for Web Content Management

Gartner's Magic Quadrant for Web Content Management

Gartner
In partnership with
Sitecore
Read more
The Fast-Growth Startup’s Guide to Content

The Fast-Growth Startup’s Guide to Content

Contently
Contently
Read more
How Top Finance Brands Use Content Marketing to Win in a Customer-Centric World

How Top Finance Brands Use Content Marketing to Win in a Customer-Centric World

Contently
Contently
Read more

Latest reports

See all
Gartner’s Critical Capabilities for Web Content Management

Gartner’s Critical Capabilities for Web Content Management

Gartner
In partnership with
Sitecore
Read more
Forrester Wave™ for L2RM Platform Vendors, Q4 2016

Forrester Wave™ for L2RM Platform Vendors, Q4 2016

Act-On
Act-On
Read more
Gartner's Magic Quadrant for Web Content Management

Gartner's Magic Quadrant for Web Content Management

Gartner
In partnership with
Sitecore
Read more
How Top Finance Brands Use Content Marketing to Win in a Customer-Centric World

How Top Finance Brands Use Content Marketing to Win in a Customer-Centric World

Contently
Contently
Read more
Fixing Native Advertising: What Consumers Want From Brands, Publishers, and the FTC

Fixing Native Advertising: What Consumers Want From Brands, Publishers, and the FTC

Contently
Contently
Read more