Reports

Knowledge is Power

Please login or register to download the report

5 April, 2016

Knowledge is Power

Adobe

Give Deadbeat Marketing the Boot!

Download part one of Adobe's new guide, Knowledge is Power, to learn how you can use data-driven marketing attribution to hold your marketing campaigns accountable for their successes. And their failures. You’ll discover new strategies for determining what’s working - and what’s not - so you can make better marketing decisions.
 
Get the guide now to learn: 

  • Five ways that marketing attribution can help your brand succeed
  • Three steps for adopting a marketing accountability mindset
  • Five strategies for growing your data-driven marketing practice

This three-part, step-by-step eBook series explains how to make it work for you:
 
Part One (this eBook) covers the importance of accountability and attribution—knowing what’s working and what’s not—and what data-driven marketing can help you accomplish. It also explains how to get started.
 
Part Two (Available Here) discusses how to merge data from disparate sources to create a complete view of every customer and use that understanding to deliver a seamless customer experience.
 
Part Three (Available Here) explains how to use data and software to predict what customers will do, and how to turn that capability into a business advantage.

This report is available free to members, either login to your account or register to download now. Free membership enables full access to our knowledge centre.

Login to Download Register to Download

Recommended reports

See all
International Email Spam Laws

International Email Spam Laws

Communigator
Communigator
Read more
Marketing Automation Vendor Selection Pack

Marketing Automation Vendor Selection Pack

Digital Doughnut
Digital Doughnut
Read more
Decoupling Global Digital Marketing Services

Decoupling Global Digital Marketing Services

Lionbridge
Lionbridge
Read more
10 Personalisation Tactics

10 Personalisation Tactics

Sitecore
Sitecore
Read more
How To Personalise Your Website To Boost Conversions

How To Personalise Your Website To Boost Conversions

Sitecore
Sitecore
Read more

Latest reports

See all
The Digital Customer Journey: 28 Highly Effective Touchpoints for Feedback

The Digital Customer Journey: 28 Highly Effective Touchpoints for Feedback

Medallia
Medallia
Read more
The Ultimate Customer Experience Planning Guide

The Ultimate Customer Experience Planning Guide

Medallia
Medallia
Read more
The 2017 Voice of Customer Toolkit - Part 1: Planning Your VOC Program

The 2017 Voice of Customer Toolkit - Part 1: Planning Your VOC Program

Medallia
Medallia
Read more
The 2017 Voice of Customer Toolkit - Part 2: Customer Engagement

The 2017 Voice of Customer Toolkit - Part 2: Customer Engagement

Medallia
Medallia
Read more
The 2017 Voice of Customer Toolkit - Datasheet

The 2017 Voice of Customer Toolkit - Datasheet

Medallia
Medallia
Read more