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Webinar: Unraveling the New Demand Unit Waterfall
25 July 2017

Webinar: Unraveling the New Demand Unit Waterfall

Most marketers are familiar with the SiriusDecisions Demand Unit Waterfall, and the impact it has had on the way companies track and manage leads. Recently, the company unveiled a new version of this iconic model which takes a more account-centric view of the world.

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Webinar: Digital Personalisation & Machine Learning
24 July 2017

Webinar: Digital Personalisation & Machine Learning

The age of the customer has arrived, and we are hosting a webinar featuring Forrester for an in-depth discussion as to how businesses are addressing the need for more personalised experiences to keep customers engaged and loyal.

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Webinar: How will voice and digital assistant searches impact your Global content and SEO Strategy?
20 July 2017

Webinar: How will voice and digital assistant searches impact your Global content and SEO Strategy?

The rapid raise of voice search and digital assistants with Amazon Echo, Google Home, Siri, Cortana and now Apple, are changing the way people search for information to find brands. By 2021 more than 4bn mobile assistants will be used globally - Juniper Research prediction. “28% of people think voice search is a more accurate way of searching” – Katherine Watier. Google voice search queries in 2016 were up 35x over 2008 - Google trends

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ABM Meetup: Sales & Marketing Alignment - London
19 July 2017

ABM Meetup: Sales & Marketing Alignment - London

The wait is over! We're back with our second ABM Meetup talking all things Sales & Marketing Alignment. Romeo & Juliet, Brad & Angelina, Mars & Venus…Sales & Marketing? At times, it can feel like there isn’t a more tragic pairing. Don’t despair, there’s hope!

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Webinar: Marriage Counseling for Content & Commerce
19 July 2017

Webinar: Marriage Counseling for Content & Commerce

What’s going on between the union of content and commerce? We’ve got the latest research from Forrester and we’re diving in.

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