For more than 160 years, Skipton Building Society (SBS) has kept customers at the
heart of its mission as it worked to meet people’s financial goals. SBS seeks to attract
new customers, encourage current customers to use more services, and to target mass affluent customers with personalised campaigns. So far, Adobe Campaign has revolutionised the building society’s digital marketing by:
- Automating campaigns across email, SMS & DM
- ROI & Efficiency results
- Next step: omnichannel personalisation
To find out more sign up for the webinar.