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Categories B2B, B2C, Customer Experience, Strategy & Operations, Technology
How Skipton Building Society exceeded ROI projections by 250% with Adobe Campaign

How Skipton Building Society exceeded ROI projections by 250% with Adobe Campaign

Adobe Campaign has revolutionised the building society’s digital marketing by automating how SBS mines customer data, targets audiences, and builds customer journeys. As a result, it is now integrating with other products in the Adobe Experience Cloud to achieve true omnichannel personalisation.

For more than 160 years, Skipton Building Society (SBS) has kept customers at the
heart of its mission as it worked to meet people’s financial goals. SBS seeks to attract
new customers, encourage current customers to use more services, and to target mass affluent customers with personalised campaigns. So far, Adobe Campaign has revolutionised the building society’s digital marketing by:

  • Automating campaigns across email, SMS & DM
  • ROI & Efficiency results
  • Next step: omnichannel personalisation

To find out more sign up for the webinar.

Shauna Mullins - Marketing Automation Manager, Skipton Building Society

Orna Ni Dhuibhinn - Marketing Automation Manager, Skipton Building Society

Date:        Thursday 7 March, 2019
Time:       11:00 am GMT
Duration: 1 hour

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