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To CDP or Not to CDP? 5 ways to unify disconnected customer data

To CDP or Not to CDP? 5 ways to unify disconnected customer data

Despite the widespread popularity of the term Customer Data Platform, multi-channel organizations have, in reality, been Attempting to create a Single Customer View ever since the dawn of database marketing.

In this webinar, we’ll look at five different methods that organizations invest in to unify their data, from working with marketing solution providers or data bureaus to an investment in a “marketer-controlled” Customer Data Platform.

Marketers want control of their own customer data. Ideally in a database that collects and integrates all customer data sources, across all the business systems that manage and record customer touchpoints. It is not enough to just consolidate this data in one place; marketers require an accurate and consistent record for each customer and for this data to be available to all marketing applications and processes. What are the different ways to achieve this? Is a Customer Data Platform the answer?

  • What is a Customer Data Platform?
  • Technologies Commonly Confused with CDPs
  • Why You Need a Customer Data Platform
  • Questions to Ask When Considering a CDP

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Matt Dimond -  Consultant at BlueVenn

Matt is a highly skilled consultant in the MarTech sector facilitating some of the largest brands across the UK and US to access their data, make informed data driven decisions and leverage a true multichannel view of each customer to enhance customer engagement and communications.

He brings a deep understanding of enterprise on-premise solutions alongside the migration pathway to cloud-based solutions. His most recent focus has been on driving more effective and engaging customer experiences through the implementation of a Customer Data Platform, Customer Segmentation, Modelling, Omnichannel Marketing Automation and Real-Time Personalisation.

Date:         Tuesday 12  Feburary, 2018
Time:        3:00 pm GMT | 7:00 am PST | 10:00 am EST
Duration:  30 minutes

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