What's on

Making Marketing Automation a Reality

Making Marketing Automation a Reality

The case for marketing automation is becoming more and more compelling, with companies becoming more aware of the benefits such as increased sales, reduced costs, and improved customer experience. But the path to successful adoption and implementation of this technology is not always clear.

After working with London Research to put together a report aimed at helping companies take their first steps in their Marketing Automation journey we wanted to share with you some great findings.

Join Linus Gregoriadis, Director at London Research and Katie Jameson, Director, EMEA Marketing to learn invaluable advice and recommendations about what is required for success. We'll be covering:

  • Why Marketing Automation?
  • The First Steps of your MA Journey
  • Selecting the Right Technology and Partner
  • Culture, Ownership, and Process
  • Developing the Right Data Capabilities

This event is for senior marketers based in the UK and Ireland. 
Please register your place if you qualify.

Linus-Gregoriadis-(1).jpg

Linus Gregoriadis, Director at London Research 

Linus is the Director of London Research, a sister company to Digital Doughnut (and part of Communitize Ltd) focused on producing robust research, in-depth analysis and insightful data points. He is an experienced digital marketing analyst who spent more than a decade setting up and building the research function at Econsultancy, a digital research and training company now owned by Centaur Media. Linus, who is a regular speaker at industry events, holds an honours degree from the University of Oxford and an MBA from Cranfield School of Management. 

Katie-Jameson-125x125.jpg

Katie Jameson, Head of EMEA Marketing Act-On

A marketing automation native, for the past ten years she has implemented, integrated and executed programmes on a variety of marketing automation platforms at industry leading companies such as Symantec, Paywizard,ResponseTap and now Act-On. Katie's hands-on experience gives her the ability to cut through the jargon and speak candidly about marketing automation, demonstrating the absolute power it can bring to the sales and marketing organisation.

Marketing Meetup

SocietyM at the CitizenM Hotel 
Tower of London
June 4th 2019

09:00 - 09:20am -   Check-In and Networking
09:30 - 09:50am -   Welcome and overview
10:00 - 11:00am -   Making Marketing Automation a Reality - Linus, London Research
11:10 - 12:00pm -   Networking and one to one meetings

Other upcoming events

See all
How to Optimise Digital Customer Experiences in Financial Services
30 May 2019

How to Optimise Digital Customer Experiences in Financial Services

To stay competitive, marketers need to differentiate their offering by delivering a superior customer experience built around a deeper understanding of their customers.

Read more
Savage Marketing
12 June 2019

Savage Marketing

Unleash your marketing superpowers at Savage Marketing 2019 - a place to learn, share, and network. This is not your average marketing event. It's where the mightiest marketers and digital leaders come together to exchange their most daring ideas on customer journey, data-driven strategies, storytelling, engaging immersive content, and mobile advertising.

Read more
Digital Travel Summit
25 June 2019

Digital Travel Summit

The Digital Travel Summit is Europe's annual eCommerce event for senior Digital Marketing decision makers from the top hotels, airlines, cruise lines, car rentals and intermediaries.

Read more
State of Marketing Automation 2019
18 June 2019

State of Marketing Automation 2019

We have recently been working with London Research to conduct research and put together a report to gain a better understanding of who’s using marketing automation, to what end, and with what sort of success.

Read more
Unlock the Potential: How to Health Check your Salesforce Marketing Cloud platform
13 June 2019

Unlock the Potential: How to Health Check your Salesforce Marketing Cloud platform

Many businesses that have invested in Salesforce Marketing Cloud find themselves challenged when it comes to getting the most out of the platform. Discover how health checks can be used to identify opportunities for efficency and customer experience.

Read more