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Behind the scenes of a B2B multi-brand company in its digital redesign of non-transactional commerce

Behind the scenes of a B2B multi-brand company in its digital redesign of non-transactional commerce

Join this webinar where Sitecore go behind the scenes with creative agency Sid Lee to discuss their strategy and approach for defining the new ecommerce experience for American Bath Group, starting with Maax Bath.

The project success was found in a fully integrated ecommerce platform that powers its nine B2B brands. The webinar will explain how American Bath Group made the move from a fragmented ecosystem to an integrated, contextualised and relevant experience focused on key moments in the consumer path.

Hear from the experts:

  • Yanick Bedard - VP Digital Strategy and Partner at Sid Lee
  • Guillaume Raymond - Technical Director at Sid Lee

Don't miss out! Register your place today.

Yanick Bedard - VP Digital Strategy and Partner, Sid Lee

Yanick_Bedard.jpeg

As VP Digital Strategy, Yanick is involved in the new media tactical strategy for many of the agency’s clients. Yanick joined Sid Lee more than 10 years ago and has experience in project management, strategy and information architecture. Yanick is Sitecore SBOS certified and has been working on a wide variety of Sitecore mandates including Cirque du Soleil, CRHA, Familiprix and Sheridan College

Guillaume Raymond - Technical Director, Sid Lee

Guillaume_Raymond.jpeg

Guillaume is a Software Engineer with 10 years of experience who specializes in ecommerce, web application development and architecture. He has worked on a broad range of projects from high-traffic web contests to complex ecommerce implementations and deployments. As a technical director at Sid Lee, he works with clients such as Maax, Fasken Martineau and Samsung. Active listener and excellent communicator, Guillaume works closely with the development and sales teams, clients and prospective clients to provide feasibility evaluation, development estimates, cloud migration strategies and technical advice.

Date:          Tuesday  25 September, 2018
Time:         10:00 am BST | 11:00 pm CEST
Duration:   1 hour

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