6 November 2018
Marketing Automation & Artificial Intelligence
Let’s face it, by now you’re probably aware of this big scary idea that is ‘Artificial Intelligence’ (AI), that is unless you have been living under a rock this past year. We’re going to say something shocking, so bear with us. Yes, the concept of AI is terrifying (don’t worry we feel the same), but what if it could actually benefit marketing automation? Crazy right? Well, apparently this idea isn’t so crazy after all. We’ve said it before, whether you like it or not, AI is going to impact your job role in some shape or form so, why don’t we embrace it instead of burying our heads in the sand?