The Salesforce Marketing Cloud (SFMC) is designed to help you move from a single channel marketing strategy, to a multichannel marketing strategy. In our recent eBook we explored some of the SFMC features and their purposes: Email Studio, Mobile Studio and Journey Builder. In this next webinar we’ll be uncovering the power of connecting these SFMC features to achieve real-time online/ offline orchestration.
We will also be showcasing another SFMC feature: Social Studio. Almost 90% of marketers say their social marketing efforts have increased exposure for their business, and 75% say they’ve increased traffic, but without a multichannel strategy and supporting technology, those isolated opportunities are not maximised. Discover how Email, Mobile and Social can work together to enrich customer journeys and delight your audience.
In this webinar we will cover:
- STUDIOS & BUILDERS: We'll walk through the features of Salesforce Marketing Cloud's studio and builder modules with a focus on integration for multichannel.
- USE CASES: We'll discuss the importance of designing use cases which will enable you to ensure the platform meets your business goals.
- CLIENT EXAMPLE: We'll walk you through a live case study from First Group's South Western Railway. SWR are using multiple parts of the Marketing Cloud and are benefitting from custom integrations.