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How can Salesforce Marketing Cloud help achieve multichannel marketing?

How can Salesforce Marketing Cloud help achieve multichannel marketing?

Only 14% of organizations say they are currently running coordinated marketing campaigns across all channels. More than half of organizations say that “non-integrated tech platforms” are the single biggest barrier to running more integrated marketing activities.

The Salesforce Marketing Cloud (SFMC) is designed to help you move from a single channel marketing strategy, to a multichannel marketing strategy. In our recent eBook we explored some of the SFMC features and their purposes: Email Studio, Mobile Studio and Journey Builder. In this next webinar we’ll be uncovering the power of connecting these SFMC features to achieve real-time online/ offline orchestration. 

We will also be showcasing another SFMC feature: Social Studio. Almost 90% of marketers say their social marketing efforts have increased exposure for their business, and 75% say they’ve increased traffic, but without a multichannel strategy and supporting technology, those isolated opportunities are not maximised. Discover how Email, Mobile and Social can work together to enrich customer journeys and delight your audience. 

In this webinar we will cover: 

  • STUDIOS & BUILDERS: We'll walk through the features of Salesforce Marketing Cloud's studio and builder modules with a focus on integration for multichannel.
  • USE CASES: We'll discuss the importance of designing use cases which will enable you to ensure the platform meets your business goals. 
  • CLIENT EXAMPLE: We'll walk you through a live case study from First Group's South Western Railway. SWR are using multiple parts of the Marketing Cloud and are benefitting from custom integrations.
Jide-headshot150x150.png

JIDE ABDUL-AZEEZ
Salesforce Practice Lead, Celerity
Jide is a fully certified Salesforce Consultant, specialising in the Marketing Cloud, with experience in both the Sales and Service Clouds. Jide has been working with brands including Ford, First Group and Travelopia to implement, integrate and optimise return on their Salesforce Marketing Cloud platform.

 

Date:          Wednesday 14 November, 2018
Time:         1:00 pm GMT | 3:00 pm CET | 10:00 am ET
Duration:   40 minutes 

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