What's on

How can Salesforce Marketing Cloud help achieve multichannel marketing?

How can Salesforce Marketing Cloud help achieve multichannel marketing?

Only 14% of organizations say they are currently running coordinated marketing campaigns across all channels. More than half of organizations say that “non-integrated tech platforms” are the single biggest barrier to running more integrated marketing activities.

The Salesforce Marketing Cloud (SFMC) is designed to help you move from a single channel marketing strategy, to a multichannel marketing strategy. In our recent eBook we explored some of the SFMC features and their purposes: Email Studio, Mobile Studio and Journey Builder. In this next webinar we’ll be uncovering the power of connecting these SFMC features to achieve real-time online/ offline orchestration. 

We will also be showcasing another SFMC feature: Social Studio. Almost 90% of marketers say their social marketing efforts have increased exposure for their business, and 75% say they’ve increased traffic, but without a multichannel strategy and supporting technology, those isolated opportunities are not maximised. Discover how Email, Mobile and Social can work together to enrich customer journeys and delight your audience. 

In this webinar we will cover: 

  • STUDIOS & BUILDERS: We'll walk through the features of Salesforce Marketing Cloud's studio and builder modules with a focus on integration for multichannel.
  • USE CASES: We'll discuss the importance of designing use cases which will enable you to ensure the platform meets your business goals. 
  • CLIENT EXAMPLE: We'll walk you through a live case study from First Group's South Western Railway. SWR are using multiple parts of the Marketing Cloud and are benefitting from custom integrations.
Jide-headshot150x150.png

JIDE ABDUL-AZEEZ
Salesforce Practice Lead, Celerity
Jide is a fully certified Salesforce Consultant, specialising in the Marketing Cloud, with experience in both the Sales and Service Clouds. Jide has been working with brands including Ford, First Group and Travelopia to implement, integrate and optimise return on their Salesforce Marketing Cloud platform.

 

Date:          Tuesday 14 November, 2018
Time:         2:00 pm BST | 3:00 pm CET | 10:00 am ET
Duration:   40 minutes 

Other upcoming events

See all
Global Growth Marketing Conference 2018
11 December 2018

Global Growth Marketing Conference 2018

Growth Marketing Conference is the only actionable, hands-on educational event dedicated to the most important business issue today – growth. Join industry-leading Fortune 500 execs, high-growth startup founders, and growth marketing leaders and innovators to learn how to supercharge your company's growth - quickly, cost-effectively, and sustainably in 2018 and beyond.

Read more
B2B Marketing Expo
27 March 2019

B2B Marketing Expo

Join us for the anticipated return of the B2B Marketing Expo, Europe’s largest and most comprehensive event shaping the marketers of the future!

Read more
What's next for AI?
15 November 2018

What's next for AI?

Over the past year, we’ve witnessed increasing chatter across all marketing channels about Artificial Intelligence (AI). You’re either a believer or you’re not, but the truth of the matter is AI is fast creeping up your lane and is metres away from knocking on your door. Whether you’ve employed an AI strategy in your company yet or not, in the nicest possible sense, it doesn’t matter. AI is something that all marketers need to be aware of.

Read more
The myths behind email deliverability
18 December 2018

The myths behind email deliverability

Imagine the scenario; you have a decent IP reputation, a clean data list that you’re emailing, so you’re bound to hit the inbox, right? Wrong! Calling all B2B marketers, don’t worry we share your pain. Email deliverability, the crux of every successful campaign. Join us for our latest webinar as we delve deep into the world of email deliverability, the myths that we’re all familiar with, and the measures you can take for email success.

Read more
Marketing Automation & Artificial Intelligence
6 November 2018

Marketing Automation & Artificial Intelligence

Let’s face it, by now you’re probably aware of this big scary idea that is ‘Artificial Intelligence’ (AI), that is unless you have been living under a rock this past year. We’re going to say something shocking, so bear with us. Yes, the concept of AI is terrifying (don’t worry we feel the same), but what if it could actually benefit marketing automation? Crazy right? Well, apparently this idea isn’t so crazy after all. We’ve said it before, whether you like it or not, AI is going to impact your job role in some shape or form so, why don’t we embrace it instead of burying our heads in the sand?

Read more