What's on

Shaping the customer journey - London

Shaping the customer journey - London

The ability to offer an excellent experience to every customer, whether they’re a client of your business, someone who donates to your charity, a member of your organisation or a student at your university, is built upon understanding. And this starts with data.

Your website may no longer necessarily be the main way your target audiences engage with you. Be it on social, via search engines, an advert or face-to-face, all of these interactions count. Although it has for a long time been possible to collect data across an increasingly diverse and complex range of channels, this doesn’t mean that it's being used to its full potential.

CMS platforms and other measurement tools are able to offer an increasingly granular and multichannel understanding of customers, enabling marketers to apply insights gleaned from data to create sophisticated, targeted experiences.

From quick CX wins achievable through better management of your existing data, to digital marketing capabilities within your CMS, AI and machine learning – in this seminar, in partnership with Progress, we’ll explore a range of ways you can harness data to deliver actionable insights and optimise the customer journey through a more effective and targeted digital marketing strategy. 

Where and When?

Date: Thursday, 30 November 2017
Time: 08:30-11:00

Speakers Include:

David Spector - Principal Technical Consultant
Michael Frantzis - Digital Experience Consultant

 

Other upcoming events

See all
BIMA Awards 2018
13 September 2018

BIMA Awards 2018

The BIMA Awards celebrate the people who are pushing the limits of digital. With new categories and advance awards, this year’s awards are set to be the biggest, most inclusive, most comprehensive acknowledgement of digital’s ability to innovate, deliver impact and be a driver of social good.

Read more
PI Live: Build Profitable Partnerships
15 October 2018

PI Live: Build Profitable Partnerships

Committed to its mission of facilitating new connections, actionable learning, tangible ROI, all amid an electric atmosphere, PI LIVE is the world-leading meeting point for performance marketers.

Read more
eTail Copenhagen
2 October 2018

eTail Copenhagen

Join over 300 senior ecommerce professionals looking to challenge convention and share their experience in delivering a “seamless retail” experience that customers now expect.

Read more
E-Commerce AfterDark : Travel Brands v The Future
6 September 2018

E-Commerce AfterDark : Travel Brands v The Future

Join fellow digital leaders at the latest Ecommerce Afterdark: Travel Brands v The Future taking place at the private rooms of The Haymarket Hotel on the 6th of September.

Read more
Global Growth Marketing Conference 2018
11 December 2018

Global Growth Marketing Conference 2018

You’ll learn the latest and greatest ROI-driving growth strategies and tactics from the growth marketing legends who pioneered, practiced, and perfected them, while power-networking with Fortune 500 decision-makers, high-growth startup founders, and the most accomplished growth marketing thought leaders alive today.

Read more