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Shaping the customer journey - London

Shaping the customer journey - London

The ability to offer an excellent experience to every customer, whether they’re a client of your business, someone who donates to your charity, a member of your organisation or a student at your university, is built upon understanding. And this starts with data.

Your website may no longer necessarily be the main way your target audiences engage with you. Be it on social, via search engines, an advert or face-to-face, all of these interactions count. Although it has for a long time been possible to collect data across an increasingly diverse and complex range of channels, this doesn’t mean that it's being used to its full potential.

CMS platforms and other measurement tools are able to offer an increasingly granular and multichannel understanding of customers, enabling marketers to apply insights gleaned from data to create sophisticated, targeted experiences.

From quick CX wins achievable through better management of your existing data, to digital marketing capabilities within your CMS, AI and machine learning – in this seminar, in partnership with Progress, we’ll explore a range of ways you can harness data to deliver actionable insights and optimise the customer journey through a more effective and targeted digital marketing strategy. 

Where and When?

Date: Thursday, 30 November 2017
Time: 08:30-11:00

Speakers Include:

David Spector - Principal Technical Consultant
Michael Frantzis - Digital Experience Consultant

 

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