What's on

Training: Programmatic Marketing Essentials - London

Training: Programmatic Marketing Essentials - London

The programmatic course will provide a comprehensive understanding of programmatic, how it is changing the world of digital marketing today and show the impact on media buying

You will learn to:

  • Understand what programmatic is and how this approach has fundamentally changed the media buying landscape
  • Review the data process and the key stakeholders who make up the value chain, using the Programmatic framework
  • Recognise the opportunities and threats of using programmatic from a practical and legal and compliance perspective, when should Programmatic be used and when shouldn’t it.
  • Distinguish what’s next for programmatic and how will this impact an organisation and its agencies in the future
  • Analyse to a level of knowledge that will enable you to challenge and question from a media agency and an organisation perspective 

1 Day Course - Programme Includes:

What is programmatic marketing?

  • Is programmatic just another digital buzzword, why do it?
  • What does programmatic mean for the advertiser and consumer
  • Which media channels are best suited to programmatic marketing
  • What is a typical programmatic structure between client and agency, who are the key players in the value chain?
  • What are some of the pros and cons of programmatic marketing advertisers need to look out for?
  • What are marketers doing wrong in programmatic today?

Developing a programmatic marketing strategy

  • What are the guiding principles of a programmatic strategy and how support the overall strategic marketing goals
  • Iterative learning across a multi device real time world
  • How to correctly design robust programmatic experiments
  • Analysing results of experiments and ploughing forward learning
  • How to use data to paint an ideal customer picture and steer advertising choices.

Connecting the dots: turning your strategy into action

  • Case study: Getting ROI From Programmatic
  • Real Time Bidding Vs Traditional Display targeting and when to use each
  • The pillars of effective programmatic implementation

How to measure programmatic

  • Pros and cons of last-vs-first click attribution modelling
  • Holistic multi-channel attribution models
  • Measurement Tactics For Optimising Your Programmatic Buys

What is the future of a programmatic world?

  • Predictive models for optimising future results
  • The future of programmatic – trends that are defining 2017

Andy Letting, Digital Lead social media and content, Johnson & Johnson

The IDM was first introduced to Andy Letting as a student in 2010 where he gained his Postgraduate Diploma in Digital Marketing in 2011, Andy has been lecturing with the IDM ever since, specialising in mobile, content, programmatic and social media.

He has been working in digital marketing for over 15 years, results driven and commercially focused senior-level digital executive with extensive senior management experience. Consistently evolved emerging digital channels and delivered incremental revenue growth, through leadership, change management, channel development and partnership initiatives for BSkyB, Ladbrokes and Avis, career highlights to date include, evolving Sky Mobile TV to what is now SkyGo, a key strategic retention product for BSkyB, demonstrating revenue can be attributed to social media and serving customers through social has to be a key objective for any organisation.

Other upcoming events

See all
Amsterdam Affiliate Conference - Amsterdam
11 July 2017

Amsterdam Affiliate Conference - Amsterdam

The Amsterdam Affiliate Conference 2016 was a huge success with over 4,000 delegates in attendance of which over 2,000 were affiliates. With four days of conference, exhibition and networking events with the elite in iGaming, in a city that is like no other the Amsterdam Affiliate Conference was one you certainly wouldn't have wanted to miss.

Read more
GDPR: How to get a double opt-in database - London
14 September 2017

GDPR: How to get a double opt-in database - London

Over 90% of previous attendees have stated that they will change their content marketing strategy as a result of attending and many have gone on to work with us further.

Read more
Webinar: CommuniGator vs The Competition
26 June 2017

Webinar: CommuniGator vs The Competition

Are you considering a new email service provider and not sure which one is right for you? Then this webinar was designed just for you! We compare our CommuniGator platform against two other key players in the market: DotMailer and MailChimp. Use this ESP comparison to see which provider you should be using.

Read more
Webinar: GDPR - Latest Update & Live Q&A
16 July 2017

Webinar: GDPR - Latest Update & Live Q&A

If you are a B2B marketer wondering if and how the GDPR is going to affect you then you are going to want to sign up for our GDPR webinar. In this live Q&A, ask any burning questions you have to our thought leaders in the industry and get the answers you need.

Read more
Webinar: Content Strategy for Lead Generation
11 July 2017

Webinar: Content Strategy for Lead Generation

If you are a content marketer, or you are responsible for your content marketing, then you need to know how to create compelling content that can generate leads. Which is why you should join our content strategy webinar run by our very own in-house content guru.

Read more