What's on

Categories Mobile
Training: Mobile Marketing: Essentials - London

Training: Mobile Marketing: Essentials - London

The course looks at the major trends driving mobile’s relentless growth, and key challenges; customer-first mobile strategy, the case for mobile sites v native apps, how to integrate mobile with other marketing channels; mCommerce and analytics.

You will learn to:

  • Get up to speed with what’s driving mobile and tablet marketing
  • Understand the role of mobile devices throughout the customer journey 
  • Optimise your site for mobile and putting the case for native apps
  • Boost discovery with mobile search and mobile ads and building loyalty campaigns 
  • Deploy the right analytics tools to maximise ROI

Programme Includes: (1 day course)

Making the business case for mobile

  • Current and future mobile trends and drivers: smartphones, technologies, data
  • Understanding the rise and rise of mobile commerce
  • Setting mobile marketing KPIs
  • Using mobile marketing to deliver business objectives
  • Adopting mobile technology to leverage other marcoms investment

Developing customer-first mobile strategy

  • Understanding today’s multi-screen consumer
  • Creating mobile personas as basis for mobile investment
  • Using mobile across the customer journey: reach, activation, conversion, loyalty
  • Complying with regulations and respecting privacy

Building your mobile presence

  • Assessing the platforms to connect your content and target audience
  • The pros and cons of mobile optimised sites and native apps
  • Optimising your site with Responsive Mobile Web design
  • Success factors for apps and app store marketing

Mobile discovery and promotion

  • Building awareness, mobile traffic and clicks
  • Leveraging the unique power of mobile search
  • Grasping mobile advertising: formats, networks, programmatic buying
  • Using mobile response tech to activate other marcoms

Location marketing, social and mobile loyalty

  • Generating customer insights from location data
  • Geo-targeting techniques and technologies including iBeacons
  • The importance of ratings, reviews and social sharing
  • Planning loyalty campaigns with SMS, email, in-app notifications, mobile coupons

Tracking and analytics

  • Using analytics tools to track mobile traffic, downloads, clicks, purchases and shares
  • Optimising performance and conversion of mobile sites
  • Moving from data capture to test and learn campaign delivery
  • Maximising engagement and ROI

Robert Thurner F IDM, Burn The Sky

Robert Thurner F IDM is a recognised expert in mobile marketing, mCommerce and mobile CRM, working across markets throughout EMEA, North & Central America, and Asia Pacific.

He is Founder and Managing Partner of Burn The Sky, the digital consultancy which helps organisations plan and deliver first class customer experiences on smartphones and tablets

Immersed in the world of mobile for over 10 years, Rob works with clients including American Express, CVC Capital Partners, GSK, Heineken, HSBC, Jaguar, John Lewis, M&S, Paddy Power, PwC and SkyBet.

Rob designs and delivers in-house workshops and online digital training for clients direct and on behalf of the IDM. He consistently receives excellent feedback from the 500 people he trains each year.

Other upcoming events

See all
Qualification: IDM Professional Diploma in Direct and Digital Marketing - London
21 February 2017

Qualification: IDM Professional Diploma in Direct and Digital Marketing - London

Enrol on this comprehensive qualification and gain the skills to plan, implement and integrate the online and offline direct marketing campaigns that will help you achieve your professional goals.

Read more
Qualification: IDM Postgraduate Diploma in Digital Marketing - London
1 March 2017

Qualification: IDM Postgraduate Diploma in Digital Marketing - London

Gain one of today’s most prestigious marketing qualifications and develop the skills to define a robust digital strategy for your organisation, along with the confidence of professional accreditation.

Read more
LSA17 Conference - San Diego
27 February 2017

LSA17 Conference - San Diego

The LSA annual conference is the premier gathering for the local marketing ecosystem and focuses on the topics and issues most critical to the industry. Attendees can expect a mixture of tactical workshops, provocative discussions, case studies, one-on-one interviews, executive networking, socializing and much more.

Read more
C3 2017 - New York
1 March 2017

C3 2017 - New York

C3, brought to you by Conductor, is the premier marketing conference taking place in the heart of New York City. Join hundreds of global marketers from distinguished and emerging brands as they share stories, innovations, and insights around attracting customers and revenue through organic channels.

Read more
ROI Revolution Summit 2017 - Orlando, FL
8 March 2017

ROI Revolution Summit 2017 - Orlando, FL

In 2014 we sought to connect top online retailers together with experts in marketing and ecommerce, our trusted network of partners and vendors, and other retailers who shared their pain points and experiences. 2017 will be our fourth Summit, and it will be the most electrifying and informative to date!

Read more