What's on

Training: Copywriting for Web and Email - Bristol

Training: Copywriting for Web and Email - Bristol

Master the skills to produce effective web and email copy that attracts, informs, entertains, retains, interacts with, and drives response from a digital audience

You will learn to:

  • Understand how your audience interacts with digital content as opposed to print
  • Create the most effective web copy that attracts and extends the journey of more visitors
  • Write both to engage your audience and to attract search engines
  • Appeal  effectively to both B2B and B2C audiences 
  • Create emails and email campaigns that drive improved results

Programme Includes: (1 day course)

Introduction to writing for digital channels

  • How do readers ‘see’ digital content?
  • The skim factor
  • Skimmers and scanners v longer readers
  • Web usability research and what it means for effective writing
  • Mobile – where else your customers and audience might read your copy

Breaking down the brief

  • Getting started with a digital mind-frame
  • Importance of key words and phrases
  • How to sell digital copy
  • Making the most of each medium – websites, emails, ads
  • What will work, where?
  • Checklist for effective web writing

Expanding the content for web pages

  • How SEO affects digital content – where else will your headlines appear?
  • Which words are the most important on a web page? And why?
  • Understanding ‘call to action’ the digital way

Making emails and email marketing campaigns work harder

  • Who reads marketing emails?
  • Who doesn’t? And why?
  • Getting the subject line right
  • Not getting sent straight to spam
  • Effective email copy
  • Golden rules and cardinal sins
  • Test test test – what to test and why

Editing and repurposing content for digital channels

  • Key points to consider when repurposing or editing content
  • At what stage digital content should be considered
  • Quick wins with little effort
  • When copy alone is not enough... Making sure enhanced content is working just as hard for you.
  • Key editing do’s and don’ts
  • How to start incorporating the day’s principles within other digital copy opportunities

Tim Tucker

Tim Tucker is an independent digital content marketing strategist and copywriting specialist. He is a digital consultant for the Content Marketing Association, for which he plans and hosts regular monthly digital breakfast events in London. 

Tim has worked across a diverse range of digital environments, from B2C and B2B companies, to charities and government organisations, including the the National Trust, Nationwide Building Society, Nokia and the UK Government’s Cabinet Office. Prior to going independent Tim worked for 17 years in magazine publishing, at Future Publishing and Immediate Media. He now provides training and consultancy to some of the UK’s leading publishing and media organisations, including Time Inc, Harper Collins, Hachette UK, The Telegraph Media Group, News International, Reed Business Information, Egmont UK and BBC Magazines.

Other upcoming events

See all
Behave Annual - New York, NY
7 May 2017

Behave Annual - New York, NY

Expanding on TLE’s success, BEHAVE is at the intersection of marketing, optimization, testing and behavioral psychology; seamlessly blending these diverse disciplines to deliver a truly unique 3-day event. By converging these fields, BEHAVE digs into the root of all conversions – human behavior.

Read more
Digital Velocity Conference - London
6 June 2017

Digital Velocity Conference - London

Digital Velocity London is a two-day fully immersive conference. Join us for hands-on training, customer success stories, best practices, the Digital Velocity Awards and product roadmap updates. Hear industry experts and Tealium customers discuss how they are turning business challenges into revenue opportunities.

Read more
Amsterdam Affiliate Conference - Amsterdam
11 July 2017

Amsterdam Affiliate Conference - Amsterdam

The Amsterdam Affiliate Conference 2016 was a huge success with over 4,000 delegates in attendance of which over 2,000 were affiliates. With four days of conference, exhibition and networking events with the elite in iGaming, in a city that is like no other the Amsterdam Affiliate Conference was one you certainly wouldn't have wanted to miss.

Read more
GDPR: How to get a double opt-in database - London
14 September 2017

GDPR: How to get a double opt-in database - London

Over 90% of previous attendees have stated that they will change their content marketing strategy as a result of attending and many have gone on to work with us further.

Read more
Webinar: GDPR - Latest Update & Live Q&A
9 May 2017

Webinar: GDPR - Latest Update & Live Q&A

If you are a B2B marketer wondering if and how the GDPR is going to affect you then you are going to want to sign up for our GDPR webinar. In this live Q&A, ask any burning questions you have to our thought leaders in the industry and get the answers you need.

Read more