All brands are capable of producing a helpful article or video, but what separates good content from great content is a coordinated content strategy.
When the global hospitality brand IHG wanted to promote its Hotel Indigo chain, the marketing team created a clear long-term plan focused on brand fame, belief, and customer conversion. But instead of just reaching a general audience, IHG dug deeper, building a strategy that could reach its most important users. As a result, the number of loyal customers increased and content engagement spiked.
Join us for our upcoming webinar from our Accountable Content Series as Contently managing editor Jordan Teicher and IHG’s Remi lefevre and Megan Ong discuss how to scaled a content marketing strategy for key audience personas.
Learn how to:
- Map personas to your content strategy
- Identify and measure key content KPIs for different personas
- Increase the effectiveness of your marketing by reaching the right audience