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Webinar: The Accountable Content Series: How Hotel Indigo Built a Global Content Strategy to Target Niche Personas

Webinar: The Accountable Content Series: How Hotel Indigo Built a Global Content Strategy to Target Niche Personas

Join us for our upcoming webinar from our Accountable Content Series as Contently managing editor Jordan Teicher and IHG’s Remi lefevre and Megan Ong discuss how to scaled a content marketing strategy for key audience personas.

All brands are capable of producing a helpful article or video, but what separates good content from great content is a coordinated content strategy.

When the global hospitality brand IHG wanted to promote its Hotel Indigo chain, the marketing team created a clear long-term plan focused on brand fame, belief, and customer conversion. But instead of just reaching a general audience, IHG dug deeper, building a strategy that could reach its most important users. As a result, the number of loyal customers increased and content engagement spiked.

Join us for our upcoming webinar from our Accountable Content Series as Contently managing editor Jordan Teicher and IHG’s Remi lefevre and Megan Ong discuss how to scaled a content marketing strategy for key audience personas.

Learn how to:

  •     Map personas to your content strategy
  •     Identify and measure key content KPIs for different personas
  •     Increase the effectiveness of your marketing by reaching the right audience

Speakers Include:

Jordan Teicher, Managing Editor, Contently

Jordan is the managing editor at Contently, where he oversees the company’s two internal publications, The Content Strategist and The Freelancer, and helps develop content strategy for clients. He also works as a freelance writer in his spare time, contributing to publications like The New Yorker and The Wall Street Journal.

 

Megan Ong, Brand Communications Executive, Intercontinental® Hotels & Resorts and Hotel Indigo®, Europe

A social technophile who believes in disrupting the status quo through the power of storytellilng, Megan landed at IHG in the Corporate Responsibility team creating content for their social media channels. She currently works in the luxury and boutique brand team looking after all things marketing communications, including the production and distribution of content.

Tuesday, August 29, 2017 | 12:00 PM Eastern Daylight Time

Duration: 1 hour

 

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