With the continued growth of social media platforms like Instagram and Facebook, it’s getting easier for consumers to share their unfiltered experiences — and for brands and retailers to join the conversation.
Brands and retailers have started taking advantage of this by pulling customer pictures onto their websites.
As a practice, it’s called visual commerce and it enriches the customer experience by giving shoppers an authentic look at what products really look like.
66% of consumers say they’re more likely to buy a product if they see real pictures from real customers on the product page.
And whether or not you’re engaging with your customers, there’s a good chance they’re talking about you. According to Instagram, 60% of people say they discover new products on the platform and 75% take action after being inspired by a post. And that’s just Instagram — taken together, more than 2.7 billion people use Facebook, Snapchat, and Twitter at least once a month.