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Webinar: #Unfiltered - How to empower customers to tell your stories with visual commerce

Webinar: #Unfiltered - How to empower customers to tell your stories with visual commerce

In a 2017 survey, 66% of consumers say they're more likely to buy a product if they see real pictures from real customers on the product page.

With the continued growth of social media platforms like Instagram and Facebook, it’s getting easier for consumers to share their unfiltered experiences — and for brands and retailers to join the conversation.

Brands and retailers have started taking advantage of this by pulling customer pictures onto their websites.
As a practice, it’s called visual commerce and it enriches the customer experience by giving shoppers an authentic look at what products really look like.

66% of consumers say they’re more likely to buy a product if they see real pictures from real customers on the product page.

And whether or not you’re engaging with your customers, there’s a good chance they’re talking about you. According to Instagram, 60% of people say they discover new products on the platform and 75% take action after being inspired by a post. And that’s just Instagram — taken together, more than 2.7 billion people use Facebook, Snapchat, and Twitter at least once a month.

Agenda Topics Include:

  • Introduction (Rise of social media platforms. 66% of consumers say they’re more likely to buy a product if they see real pictures from real customers on the product page.)
  • Pick the right partner (importance of quality moderation + key questions to ask a potential partner)
  • Goals are important, so set the right ones (quality over quantity: need pictures with high engagement rate)
  • Figure out what look you’re going for (lifestyle content or product content?)
  • Start the conversation  (How to choose your channel, hashtag, social network and pitch)
  • Remember the magic word (the 5 steps to keep customers, Marketing and Legal happy)
  • When it comes to the shopper journey? Put billboards on highways, not backstreets (where to use it. Short answer: everywhere the client can see)
  • Conclusion

Speakers Include:

Chris Rapaport, Senior Strategic Consultant, Bazaarvoice
Sean Donnelly, Senior Analyst, eConsultancy

  Tuesday 12 December - 3pm GMT

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