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Loyalty World 2016 - London

Loyalty World 2016 - London

Your chance to meet the most influential and disruptive retailers, ecommerce outlets, telecoms & utilities providers, banks and travel & leisure operators from across Europe. This is your platform to help brands improve their customer journey and drive true loyalty.

If you want your customers to keep coming back time and time again then you need to wow them not just with your product, but with the very experience of your brand.

Loyalty World has been designed to help you and your brand better understand, engage and retain your customers. Join our best practice and interactive sessions to learn how your brand can implement these customer insight techniques to engage with your customers and provide world-class customer experience across all customer touch-points.

Loyalty World covers the whole customer journey from start to finish. Here you will find extraordinary people whose ideas, thoughts and dreams you can challenge, engage with, and become a part of.

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TBC
 

 

Topics Included: 

  • Defining a loyal customer outside of a membership scheme
  • Does loyalty exist? Are customers in fact more disloyal than loyal?
  • What’s the difference? Are all loyalty programmes the same?
  • Should companies strive for emotional over transactional loyalty?
  • Where does loyalty fit in the marketing mix?
  • Loyalty metrics; driving lifetime value
  • Glocalisation and gamification for loyalty programmes
  • Analytics versus excitement – does there need to be a choice?
  • Employee commitment and customer thinking
  • Have we got to the point of lifetime value?

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