What's on

The Incite Marketing Summit: East 2016 - New York

The Incite Marketing Summit: East 2016 - New York

3 x Conferences in one place > Marketing Attribution, Single Customer View, Content Marketing

Three cutting edge marketing conferences. One Incite Summit East.
Chief Marketing Officers and Major Brand Leaders Map out the future of marketing in NYC in October..

3 in-depth events on the most critical issues of the year ahead
The three conferences will focus on:

  • One to One Marketing: The new tools for Segmentation, Targeting and Personalization to move beyond personas and demographics to marketing to individual customers
  • How to enhance Content and Storytelling's impact on campaigns and ability to drive sales
  • Marketing Attribution: test, predict and compare to understand the true impact of your marketing efforts

Peter Horst

Peter Horst

Chief Marketing Officer, The Hershey Company

The Hershey Company

Andy Goldberg

Andy Goldberg

Chief Creative Officer, General Electric

General Electric

Patrick Starzan

Patrick Starzan

Chief Marketing Officer, Funny or Die

Funny or Die

Steve McGowan

Steve McGowan

Director of Shopper Marketing, Mondelez International

Mondelez International

Lakshmi Murthy

Lakshmi Murthy

Vice-President, Business Analytics, JP Morgan

JP Morgan

Anisha Raghavan

Anisha Raghavan

Executive Director, Marketing and Consumer Engagement, StriVectin

StriVectin

Tanya Donnelly

Tanya Donnelly

Global Social Media Director, Schneider Electric

Schneider Electric

Bruce Rodgers

Bruce Rodgers

Chief Insights Officer, Forbes

Forbes

Mindy Rickert

Mindy Rickert

Associate Director, Shopper Marketing,Mondelez International

Mondelez International

Lisa Kolodny Johnson

Lisa Kolodny Johnson

Vice-President of Brand Marketing and Communications, Fresh Direct

Fresh Direct

Jeremy Bromwell

Jeremy Bromwell

Senior Marketing Director, Zenefits

Zenefits

Dante Mastri

Dante Mastri

Director of Marketing Integration, American Express

American Express

Scott Roen

Scott Roen

Managing Director, Global Digital, Black Rock

Black Rock

Kendra Fanara

Kendra Fanara

Product Director, Janssen Therapeutics,Johnson & Johnson

Johnson & Johnson

Amy Labroo

Amy Labroo

Director of Digital Marketing, Virgin America

Virgin America

Patricia Gabberty

Patricia Gabberty

Senior Vice-President, Regional Marketing (North America), HSBC

HSBC

Will Bottinick

Will Bottinick

Senior Vice-President, Social Listening and Servicing, Citi

Citi

Amy Sokotch

Amy Sokotch

Senior Vice-President, Media, Citi

Citi

Celine Del Genes

Celine Del Genes

Vice-President, Global GTM Marketing (Reebok), Adidas

Adidas

Sheri Taylor Gilchrist

Sheri Taylor Gilchrist

Managing Director and Global Head of Marketing Services, BNY Mellon

BNY Mellon

Ben Collier

Ben Collier

Director of Consumer Marketing, Remy Martin

Remy Martin

 

Gina Ballenger

Gina Ballenger

Head of Content Marketing, Twitter

Twitter

Topics include:

CMO Symposium

A series of Chief Marketing Officers in panels and keynote presentations on the three core conference themes of personalization, content & storytelling, and marketing attribution

The full list of Chief Marketing Officers contributing will be announced at the conference agenda's full launch on 9th May. 

  • Segmentation through advanced CRM
  • Find and Deliver Your Brand’s Meaning
  • Moving Analytics from Tactical to Strategic Focus
  • Better understand customer behavior
  • Content’s best place in the Customer Journey
  • Map and influence the new customer journey
  • Brand affinity through consistent stories
  • Communicate marketing data effectively for transparency
  • Connect the customer information infrastructure
  • ​Hidden relationships across marketing channels

TBC

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