What's on

Training: Social Media Strategy - London

Learn to create a results-driven social media strategy that’s effective, measurable, accountable and contributes to the long-term success of your business

Training: Social Media Strategy - London

You will learn to:

  • Understand your social media landscape
  • Build a long and short term social media plan that aligns to business objectives
  • Understand the importance of content, social listening, influencers and communities
  • Understand social media metrics and build your social media KPIs
  • Plan for the social business

Aiden Carroll F IDM

Aiden Carroll started out his career intending to be called to the Bar, but fell in love with media along the way.

From early forays into public relations and television, Aiden became an award-winning brand strategist. He believes that brands live and die on their presence and has convinced some very recognisable clients and agencies that this is the case, including Google, Barclays, WPP and Hilary Clinton.

Aiden’s fruitful and periodically globe-trotting career has seen him work with numerous brands in shaping and delivering their digital and advertising strategies.

His work appears in multiple publications from The Independent to The San Francisco Chronicle and he talks and trains constantly, mainly in London & Hong Kong, making a habit of saying yes to interesting opportunities.

Programme: (1 day course)

Introduction to Social Media

  • Defining social media
  • Using social media
  • Aligning social media to business goals

Social Media Listening

  • What is social media listening and what to listen for
  • Helping the strategy and execution


  • The benefits of content marketing
  • Content sharing
  • The strategic content model
  • The origins of content: create, co-create, curate

Influencers & Communities

  • Principles of identifying and targeting influencers
  • Community attributes

Paid Media

  • Pros and cons of paid media
  • Types of social paid media
  • Targeting

Social Media Metrics

  • Introduction to social media metrics
  • Basic social media metrics
  • Complex metrics: benchmarking, KPIs and business success

Planning the social business

  • Understanding what the social business looks like
  • Auditing your own business to expose how social media friendly it is: your current strengths and weaknesses

Bringing your plan together

  • Building a clear concise document to present back to senior management

Other upcoming events

See all
Open Mobile Summit 2016 - San Francisco
29 November 2016

Open Mobile Summit 2016 - San Francisco

The Open Mobile Summit is back for its 8th year. The largest, and most senior annual event for digital product executives in North America, it attracts over 500+ C-Level mobile product and marketing executives from the most influential consumer facing brands, mobile-first companies and app-idols that are at heart of the mobile ecosystem.

Read more
Training: Mobile Marketing: Essentials - London
24 October 2016

Training: Mobile Marketing: Essentials - London

The course looks at the major trends driving mobile’s relentless growth, and key challenges; customer-first mobile strategy, the case for mobile sites v native apps, how to integrate mobile with other marketing channels; mCommerce and analytics.

Read more
Training: Search Engine Marketing (SEO and PPC) - London
31 October 2016

Training: Search Engine Marketing (SEO and PPC) - London

Learn how to use both paid and organic search to boost your rankings, increase visitors to your site and maximise ROI on this intensive and practical two-day course.

Read more
Training: Search Engine Optimisation (SEO) - London
31 October 2016

Training: Search Engine Optimisation (SEO) - London

Discover the crucial strategies, tools and techniques that will help you improve your results in today's highly competitive natural search engine rankings and get the most from your campaigns.

Read more
Training: Pay per Click (PPC) - London
1 November 2016

Training: Pay per Click (PPC) - London

This one-day PPC training course helps you structure and manage PPC campaigns that increase the number and quality of visitors to your website, and keep acquisition costs to a minimum.

Read more