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Training: Social Media: Strategy - London

Training: Social Media: Strategy - London

Learn to create a results-driven social media strategy that’s effective, measurable, accountable and contributes to the long-term success of your business.

You will learn to:

  • Understand your social media landscape
  • Build a long and short term social media plan that aligns to business objectives
  • Understand the importance of content, social listening, influencers and communities
  • Understand social media metrics and build your social media KPIs
  • Plan for the social business

Aiden Carroll F IDM

Aiden Carroll started out his career intending to be called to the Bar, but fell in love with media along the way.

From early forays into public relations and television, Aiden became an award-winning brand strategist. He believes that brands live and die on their presence and has convinced some very recognisable clients and agencies that this is the case, including Google, Barclays, WPP and Hilary Clinton.

Aiden’s fruitful and periodically globe-trotting career has seen him work with numerous brands in shaping and delivering their digital and advertising strategies.

His work appears in multiple publications from The Independent to The San Francisco Chronicle and he talks and trains constantly, mainly in London & Hong Kong, making a habit of saying yes to interesting opportunities.

Programme: (1 day course)

Introduction to Social Media

  • Defining social media
  • Using social media
  • Aligning social media to business goals

Social Media Listening

  • What is social media listening and what to listen for
  • Helping the strategy and execution

Content

  • The benefits of content marketing
  • Content sharing
  • The strategic content model
  • The origins of content: create, co-create, curate

Influencers & Communities

  • Principles of identifying and targeting influencers
  • Community attributes

Paid Media

  • Pros and cons of paid media
  • Types of social paid media
  • Targeting

Social Media Metrics

  • Introduction to social media metrics
  • Basic social media metrics
  • Complex metrics: benchmarking, KPIs and business success

Planning the social business

  • Understanding what the social business looks like
  • Auditing your own business to expose how social media friendly it is: your current strengths and weaknesses

Bringing your plan together

  • Building a clear concise document to present back to senior management

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