What's on

Training: Social Media: Strategy, Tools and Tactics - London

Training: Social Media: Strategy, Tools and Tactics - London

Two highly practical, hands-on days that give you the skills, tools and confidence to create and execute the very best social media strategy for your business

You will learn to:

  • Understand your social media landscape
  • Build your social media plan, define processes and determine KPIs
  • Implement effective social media activity that contributes to your business objectives
  • Innovate with content, tools, influencers and communities
  • Motivate and incentivise to achieve a social business

Nick Watt, Head of Operations, Digital Doughnut

Nick is an award-winning digital marketer and strategist who helps brands and organisations to better understand the impact of digital on consumers and business. Nick’s experience lies in developing strategy and delivering programmes for brands and agencies that helps them to succeed in the new digital economy.
 
Nick has worked both on client, agency and media side, including senior roles at four start-ups. Clients have included Levi Strauss, Google, Marks and Spencer, Disney, Vodafone, Time Warner, Sony Music Europe, Omnicom DDB, Leo Burnett, Saatchi & Saatchi, Havas Media, Amnesty International, AMV BBDO and L’Oreal.
 

Aiden Carroll F IDM

Aiden Carroll started out his career intending to be called to the Bar, but fell in love with media along the way.

From early forays into public relations and television, Aiden became an award-winning brand strategist. He believes that brands live and die on their presence and has convinced some very recognisable clients and agencies that this is the case, including Google, Barclays, WPP and Hilary Clinton.

Aiden’s fruitful and periodically globe-trotting career has seen him work with numerous brands in shaping and delivering their digital and advertising strategies.

His work appears in multiple publications from The Independent to The San Francisco Chronicle and he talks and trains constantly, mainly in London & Hong Kong, making a habit of saying yes to interesting opportunities.

Programme: (2 day course)

Day 1

Introduction to Social Media

  • Defining social media
  • Using social media
  • Aligning social media to business goals

Social Media Listening

  • What is social media listening and what to listen for
  • Helping the strategy and execution

Content

  • The benefits of content marketing
  • Content sharing
  • The strategic content model
  • The origins of content: create, co-create, curate

Influencers & Communities

  • Principles of identifying and targeting influencers
  • Community attributes

Paid Media

  • Pros and cons of paid media
  • Types of social paid media
  • Targeting

Social Media Metrics

  • Introduction to social media metrics
  • Basic social media metrics
  • Complex metrics: benchmarking, KPIs and business success

Planning the social business

  • Understanding what the social business looks like
  • Auditing your own business to discover how social media friendly it is; your current strengths and weaknesses

Bringing your plan together

  • Building a clear concise document to present back to senior management

Day 2

Introduction

  • How to move from strategy to actions
  • Creating a framework to deliver consistent social media activity
  • Understanding the practicalities to make this happen
  • Creating your social media playbook

Social Media Listening

  • Listening tools
  • Hands on with Radian6 and UberVu

Content

  • Creating and managing content
  • Understanding the role of content in social media
  • Understanding where content is sourced
  • How to create content in social media including social media templates and some
  • Writing for social media and best practices

Influencers & Communities

  • Running influencer outreach programs
  • The practicalities of managing communities
  • The practicalities of finding influencers
  • Hands on with Hootsuite Pro, Shortstack App, Follweronk, Twtrlnd

Paid Media

  • Creating Ads

Social Media Metrics

  • Measuring your social media efforts
  • Bit.ly and Native social media platform metrics

Planning the social business

  • How to take the first steps towards a social business
  • Looking at the technology to facilitate social business

Innovation in social media

  • Learning about APIs and what they can facilitate
  • Examples of who’s doing it well

Other upcoming events

See all
Zenith Digital Marketing Conference - Duluth, MN
27 April 2017

Zenith Digital Marketing Conference - Duluth, MN

Marketing agency Aimclear and the Duluth Area Chamber of Commerce will host the sixth Zenith Marketing Conference on Thursday, April 27th, 2017 in Duluth, Minnesota.

Read more
Chief Digital Officer Forum - London
27 April 2017

Chief Digital Officer Forum - London

With 28+ Industry Speakers & 100+ delegates, the Chief Digital Officer Forum offers an information exchange platform for those leading digital innovation within their organisations which will equip you with efficient monetisation and transformation strategies.

Read more
Behave Annual - New York, NY
7 May 2017

Behave Annual - New York, NY

Expanding on TLE’s success, BEHAVE is at the intersection of marketing, optimization, testing and behavioral psychology; seamlessly blending these diverse disciplines to deliver a truly unique 3-day event. By converging these fields, BEHAVE digs into the root of all conversions – human behavior.

Read more
Digital Velocity Conference - London
6 June 2017

Digital Velocity Conference - London

Digital Velocity London is a two-day fully immersive conference. Join us for hands-on training, customer success stories, best practices, the Digital Velocity Awards and product roadmap updates. Hear industry experts and Tealium customers discuss how they are turning business challenges into revenue opportunities.

Read more
Amsterdam Affiliate Conference - Amsterdam
11 July 2017

Amsterdam Affiliate Conference - Amsterdam

The Amsterdam Affiliate Conference 2016 was a huge success with over 4,000 delegates in attendance of which over 2,000 were affiliates. With four days of conference, exhibition and networking events with the elite in iGaming, in a city that is like no other the Amsterdam Affiliate Conference was one you certainly wouldn't have wanted to miss.

Read more