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Training: Search Engine Optimisation (SEO) - London

Training: Search Engine Optimisation (SEO) - London

Discover the crucial strategies, tools and techniques that will help you improve your results in today's highly competitive natural search engine rankings and get the most from your campaigns.

You will learn to:

  • Develop a search engine-friendly website by optimising its structure, design and usability
  • Ensure search engines index your website content quickly, accurately and to maximise results
  • Apply keyword analysis techniques to optimise your site and boost its relevance for search
  • Achieve higher search rankings using a link building action plan
  • Identify, measure and act upon the KPIs  that will help you boost your SEO performance

Kelvin Newman, Director of Strategy, SiteVisibility

Kelvin is responsible for iTunes' most popular internet marketing podcast, downloaded by over half a million people. On the show he has collaborated with a number of the world’s most respected marketers including Seth Godin, Tim Ferriss, Avinash Kaushik & Jakob Nielsen.

Kelvin has delivered presentations across the UK & Europe at events like A4U, SMX London and SASCON, regularly contributes to State of Search and is heavily involved with SiteVisibility’s innovative search marketing campaigns for clients such as Hotels.com, FindaProperty, Gala Bingo & uSwitch. He also runs the hugely oversubscribed BrightonSEO conference which sold out in minutes and has written a free book on link building called Becoming a Clockwork Pirate.

Kelvin was named UK Search Personality of the Year in 2013.

Programme: (1 day course)

An introduction to SEO

  • Introduction to search marketing (basics)
  • How it works: Search Engine Optimisation
  • The evolving search engine landscape

Keyword research

  • Keyphrase analysis: its role in search marketing
  • Keyphrase development: first steps
  • Keyphrase development: adding sophistication

Structural optimisation for SEO and its impact on web design

  • What search engines are doing: reprise
  • Site visibility
  • Reputation and redirection
  • HTML tags with impact on SEO

Content strategy and link building

  • The importance of links
  • Competitor informed link building
  • Link building through content
  • Link building through social networking

Setting objectives: selecting metrics

  • Setting search marketing objectives
  • Creating meaningful reports

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