What's on

Training: PR in a changing digital landscape - London

The digital revolution and the explosion of social media has had a huge impact on the role that PR plays in any brand strategy. This course will look at how PR must align with marketing in today’s ‘connected’ world.

Training: PR in a changing digital landscape - London

You will learn to:

  • Embrace the new digital landscape for PR activity and understand why the tools available as a result of this digital explosion have never been more important 
  • Deliver effective content to engage the multi-channel audience
  • Integrate digital media to work in tandem with PR to create brand advocates
  • Tell a better story through PR activity to drive media engagement and customer loyalty
  • Better align PR activities with overall marketing activity to continue to maximise it’s perceived value and deliver results

Nicola Renshaw, Managing Director, Renshaw Communications

Nicola has over 18 years in house experience at large B2B Brands, including BT, Dunhill and Avaya where she lead Marketing and PR teams that delivered cross media Marketing strategies and ROI driven campaigns.  

More recently she ran the PR for a SAAS business focusing on digital transformation software in the media & technology sectors.

Programme: (1 day course)

PR & the digital revolution

  • How do we define PR in today’s digital world?
  • Understanding why PR is such a powerful tool in the marketing mix
  • How the digital revolution has changed the landscape for PR
  • How to make the ‘connected consumer’ a friend
  • Why traditional media should not be ignored

Embracing social media to drive your PR activity

  • Who are the existing/new influencers and how do we engage with them?
  • Using social channels to build PR relationships
  • Understanding the preferred social platforms for your audience
  • The importance of listening to customers
  • Why brand advocates are critical to success

The importance of creating strong content

  • How to write content that will engage your target audience
  • How to choose the right theme
  • How to optimise content with the right keywords
  • Understanding the power of external link building
  • How PR can drive SEO

Writing a news story that gets noticed in today’s climate

  • Is a press release the only way?
  • Writing a powerful headline
  • How to structure copy
  • The ‘fool’ proof copywriting test to take away
  • 10 copywriting tricks to add clout

Delivering a digital PR campaign for maximum impact in changing digital times

  • Is creativity still as important?
  • How to optimise, socialise and publicise PR Content
  • Should experiential marketing play a part?
  • How to integrate PR and digital marketing
  • How to measure the success of digital PR
  • Ongoing measurement and evaluation?
  • PR planning/content mapping?

Other upcoming events

See all
Open Mobile Summit 2016 - San Francisco
29 November 2016

Open Mobile Summit 2016 - San Francisco

The Open Mobile Summit is back for its 8th year. The largest, and most senior annual event for digital product executives in North America, it attracts over 500+ C-Level mobile product and marketing executives from the most influential consumer facing brands, mobile-first companies and app-idols that are at heart of the mobile ecosystem.

Read more
Training: Search Engine Marketing (SEO and PPC) - London
31 October 2016

Training: Search Engine Marketing (SEO and PPC) - London

Learn how to use both paid and organic search to boost your rankings, increase visitors to your site and maximise ROI on this intensive and practical two-day course.

Read more
Training: Search Engine Optimisation (SEO) - London
31 October 2016

Training: Search Engine Optimisation (SEO) - London

Discover the crucial strategies, tools and techniques that will help you improve your results in today's highly competitive natural search engine rankings and get the most from your campaigns.

Read more
Training: Pay per Click (PPC) - London
1 November 2016

Training: Pay per Click (PPC) - London

This one-day PPC training course helps you structure and manage PPC campaigns that increase the number and quality of visitors to your website, and keep acquisition costs to a minimum.

Read more
Training: Digital Marketing Essentials - Bristol
1 November 2016

Training: Digital Marketing Essentials - Bristol

Get a best in class, results-focused grounding in all the essential digital marketing skills, from identifying the right channel, to evaluating campaign performance.

Read more