What's on

Training: Mobile Marketing Strategy - London

Training: Mobile Marketing Strategy - London

This course helps you navigate and define the mobile vision for your business, align stakeholders to plan the mobile roadmap, and optimise your mobile investment to maximise mobile revenues, and drive business efficiency.

You will learn to:

  • Align mobile plans within your overall business strategy
  • Monitor your customers' mobile behaviour along the route to purchase
  • Adopt mobile technology to leverage other marcoms investment
  • Understand how analytics tools drive ROI and improve customer loyalty
  • Build consensus across the business for long term mobile success

Robert Thurner F IDM, Burn The Sky

Robert Thurner F IDM is a recognised expert in mobile marketing, mCommerce and mobile CRM, working across markets throughout EMEA, North & Central America, and Asia Pacific.

He is Founder and Managing Partner of Burn The Sky, the digital consultancy which helps organisations plan and deliver first class customer experiences on smartphones and tablets

Immersed in the world of mobile for over 10 years, Rob works with clients including American Express, CVC Capital Partners, GSK, Heineken, HSBC, Jaguar, John Lewis, M&S, Paddy Power, PwC and SkyBet.

Rob designs and delivers in-house workshops and online digital training for clients direct and on behalf of the IDM. He consistently receives excellent feedback from the 500 people he trains each year.

Programme: (1 day course)

Business transformation through mobile

  • Mobile landscape, trends and drivers: consumers, platforms, technologies, data
  • Apple Pay, Amazon Check Out, Paypal...the rise and rise of mCommerce and mPayments
  • Using mobile marketing to transform business
  • Pros and cons of building capabilities in-house or outsourcing

Group exerice - Mobile audit

  • Auditing how mobile impacts the customer journey for your business
  • Identifying early wins and longer term competitive advantage through mobile

Developing customer-first mobile strategy

  • Key consumer mobile behaviours along the route to purchase
  • Building and updating data profiles of the mobile customer
  • Selecting the right platforms to connect your content and target audiences
  • The pros and cons of mobile optimised sites and native apps

Mobile discovery and promotion

  • Adapting search, display, social and email for mobile
  • Adopting mobile technology to leverage other marcoms investment to drive site traffic and downloads
  • Navigating location based marketing

Using Analytics to drive ROI and mobile loyalty

  • Using analytics tools to monitor mobile performance
  • Techniques to maximise Conversion Rate Optimization
  • Why mobile turbocharges CRM
  • Integrating social media engagement and data

Aligning stakeholders

  • Creating a compelling mobile vision and urgent need for business change
  • Building consensus across the business for long term
  • Prioritising your mobile roadmap
  • Managing teams, identifying obstacles

Other upcoming events

See all
Amsterdam Affiliate Conference - Amsterdam
11 July 2017

Amsterdam Affiliate Conference - Amsterdam

The Amsterdam Affiliate Conference 2016 was a huge success with over 4,000 delegates in attendance of which over 2,000 were affiliates. With four days of conference, exhibition and networking events with the elite in iGaming, in a city that is like no other the Amsterdam Affiliate Conference was one you certainly wouldn't have wanted to miss.

Read more
GDPR: How to get a double opt-in database - London
14 September 2017

GDPR: How to get a double opt-in database - London

Over 90% of previous attendees have stated that they will change their content marketing strategy as a result of attending and many have gone on to work with us further.

Read more
Webinar: CommuniGator vs The Competition
26 June 2017

Webinar: CommuniGator vs The Competition

Are you considering a new email service provider and not sure which one is right for you? Then this webinar was designed just for you! We compare our CommuniGator platform against two other key players in the market: DotMailer and MailChimp. Use this ESP comparison to see which provider you should be using.

Read more
Webinar: GDPR - Latest Update & Live Q&A
16 July 2017

Webinar: GDPR - Latest Update & Live Q&A

If you are a B2B marketer wondering if and how the GDPR is going to affect you then you are going to want to sign up for our GDPR webinar. In this live Q&A, ask any burning questions you have to our thought leaders in the industry and get the answers you need.

Read more
Webinar: Content Strategy for Lead Generation
11 July 2017

Webinar: Content Strategy for Lead Generation

If you are a content marketer, or you are responsible for your content marketing, then you need to know how to create compelling content that can generate leads. Which is why you should join our content strategy webinar run by our very own in-house content guru.

Read more