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Training: Mobile Marketing Strategy - London

Training: Mobile Marketing Strategy - London

This course helps you navigate and define the mobile vision for your business, align stakeholders to plan the mobile roadmap, and optimise your mobile investment to maximise mobile revenues, and drive business efficiency.

You will learn to:

  • Align mobile plans within your overall business strategy
  • Monitor your customers' mobile behaviour along the route to purchase
  • Adopt mobile technology to leverage other marcoms investment
  • Understand how analytics tools drive ROI and improve customer loyalty
  • Build consensus across the business for long term mobile success

Robert Thurner F IDM, Burn The Sky

Robert Thurner F IDM is a recognised expert in mobile marketing, mCommerce and mobile CRM, working across markets throughout EMEA, North & Central America, and Asia Pacific.

He is Founder and Managing Partner of Burn The Sky, the digital consultancy which helps organisations plan and deliver first class customer experiences on smartphones and tablets

Immersed in the world of mobile for over 10 years, Rob works with clients including American Express, CVC Capital Partners, GSK, Heineken, HSBC, Jaguar, John Lewis, M&S, Paddy Power, PwC and SkyBet.

Rob designs and delivers in-house workshops and online digital training for clients direct and on behalf of the IDM. He consistently receives excellent feedback from the 500 people he trains each year.

Programme: (1 day course)

Business transformation through mobile

  • Mobile landscape, trends and drivers: consumers, platforms, technologies, data
  • Apple Pay, Amazon Check Out, Paypal...the rise and rise of mCommerce and mPayments
  • Using mobile marketing to transform business
  • Pros and cons of building capabilities in-house or outsourcing

Group exerice - Mobile audit

  • Auditing how mobile impacts the customer journey for your business
  • Identifying early wins and longer term competitive advantage through mobile

Developing customer-first mobile strategy

  • Key consumer mobile behaviours along the route to purchase
  • Building and updating data profiles of the mobile customer
  • Selecting the right platforms to connect your content and target audiences
  • The pros and cons of mobile optimised sites and native apps

Mobile discovery and promotion

  • Adapting search, display, social and email for mobile
  • Adopting mobile technology to leverage other marcoms investment to drive site traffic and downloads
  • Navigating location based marketing

Using Analytics to drive ROI and mobile loyalty

  • Using analytics tools to monitor mobile performance
  • Techniques to maximise Conversion Rate Optimization
  • Why mobile turbocharges CRM
  • Integrating social media engagement and data

Aligning stakeholders

  • Creating a compelling mobile vision and urgent need for business change
  • Building consensus across the business for long term
  • Prioritising your mobile roadmap
  • Managing teams, identifying obstacles

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