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Training: Managing Stakeholders - London

Training: Managing Stakeholders - London

Understand how to engage and connect with one very important audience – your internal stakeholders. Proactively identifying and managing these potential ‘blockers to success’ will save you time and avoid potential crisis.

You will learn to:

  • Identify internal stakeholders – including the non-obvious ones
  • Connect successfully with different stakeholders using the right tools
  • Demonstrate political intelligence
  • Resolve potential conflict, avoid crisis and spend more time on campaigns and projects
  • Build your own personal resilience

Lawrence Mitchell, Marketing Director, Reed Business Information

Lawrence Mitchell is Marketing Director for Reed Business Information (RBI), a role he has occupied since March 2008. He’s also a non-executive director for the IDM (Institute of Digital and Direct Marketing) and a member of the IDM’s B2B Council.   

Lawrence started his career in book publishing and subscription newsletters for brands such as Mosby, McGraw-Hill and the Financial Times. The majority of his career has been heavily focused on digital marketing and publishing, with an increasing focus on business marketplaces.   

Programme: (1 day course)

Introduction to stakeholder management

  • What is a stakeholder?
  • The value of stakeholder management
  • What success looks like and how to measure it
  • Components of a high performing team
  • Relationship management

Discovery – know your stakeholders

  • Ways to get inside the heads of your stakeholders
  • Exploring stakeholder goals
  • Categorising stakeholders
  • The value of personality profiling
  • Mapping your stakeholders
  • Creating personas of internal stakeholders

Engaging stakeholders – test and learn

  • Creating a plan for each stakeholder
  • The importance of test & learn
  • Preparing content that keeps the attention of your audience
  • Understanding the value of email as part of the mix
  • The value of video
  • The role of automation

Political intelligence

  • Why politics is a good thing
  • Assessing the political environment
  • Techniques for using political intelligence to get things done efficiently

Managing conflict

  • Why conflict occurs
  • The cost of conflict
  • Techniques for avoiding conflict
  • Managing conflict to achieve win/win solutions

Personal resilience

  • Resilience defined
  • Techniques for building personal resilience

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