Matthew Housden F IDM, Principal Lecturer, University of Greenwich
Matthew lectures on a number of courses including the International Marketing BA, MA and MBA, the Marketing Research MA and the Direct Marketing BA, MA and MBA. Matthew’s academic research covers Marketing Research, Digital Marketing and Interactive and Relationship Marketing. His output includes 8 publications and regular contributions to specialist publications.
Outside of the university, Matthew has worked as a moderator for the Chartered Institute of Marketing in International Marketing Strategy and has been involved with The IDM as a course tutor for a number of years.
Matthew is also the Director of Face Value Consulting and Professionals in Ltd., and has over 25 years of professional experience in marketing. His consultancy and training clients include GUS, Barclays, Royal Mail, Swiss Reinsurance, Miller Freeman, PepsiCo, United Biscuits and Guinness.