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Training: Copywriting for Social Media and Blogs - London

Attend this best-selling copywriting course and create compelling social media copy and blogs that engage, encourage shares, drive conversation and prompt action.

Training: Copywriting for Social Media and Blogs - London

You will learn to:

  • Make the most of social media and blogs to get the best results for your business
  • Turn robust copywriting principles into compelling blogs and posts
  • Understand the benefits of the key social media platforms
  • Use social media for search
  • Inspire feedback, react to best effect, measure success 

Tim Tucker

Tim Tucker is an independent digital content marketing strategist and copywriting specialist. He is a digital consultant for the Content Marketing Association, for which he plans and hosts regular monthly digital breakfast events in London. 

Tim has worked across a diverse range of digital environments, from B2C and B2B companies, to charities and government organisations, including the the National Trust, Nationwide Building Society, Nokia and the UK Government’s Cabinet Office. Prior to going independent Tim worked for 17 years in magazine publishing, at Future Publishing and Immediate Media. He now provides training and consultancy to some of the UK’s leading publishing and media organisations, including Time Inc, Harper Collins, Hachette UK, The Telegraph Media Group, News International, Reed Business Information, Egmont UK and BBC Magazines.

Programme: (1 day course)

Introduction to writing for digital channels

  • Where blogging and social media sit in a marketer's creative tool kit
  • How do they affect SEO?
  • Why do they need to be written in a different way to websites and print copy?
  • Brief intro on digital usability and your audience/brand

Blogging: What makes a great blog?

  • What is a blog?
  • Dialogue, not a conversation
  • Top 5 content rules for a great blog
  • Top 5 cardinal sins for a great blog
  • Where to find blogs, where to promote blogs, existing blog examples

Individual Exercise: Create a new blog in WordPress

  • What else is out there?
  • Name your blog and create a template
  • Write your first posts
  • Add images and video

Taking the blog further

  • Links/blog-rolls/tag clouds etc.
  • Dealing with comments
  • Stimulating comment

Social Media - think strategically, not tactically

  • What is it you want to achieve?
  • Recap the potential benefits
  • Where is your audience?
  • What are they doing and what do they expect?
  • How will you measure success?

The key players: Facebook, Twitter and more

  • What do they each offer
  • What do their users expect
  • How could they work for you
  • Key competitors
  • What do you need to think of from a writing point of view?

Using social media for search

  • How does that work?
  • The importance of your words and phrases when other people are searching
  • Making the most of the #tag/RT/lists

Getting the tone right

  • Top 5 things to remember when writing for social media

Dealing with comments and feedback

  • Commenting and dealing with comment – tone, phrasing, reaction

Group Summary of the day

  • Create a personal list of digital do's and don'ts
  • Identify future training requirements

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