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Training: Agile Marketing - London

Training: Agile Marketing - London

As the ever changing marketplace presents new challenges, it is necessary to adopt collaborative agile approaches to marketing with the classic skills of test, learn and rollout. This course tackles how to effect organisational change to do just that.

You will learn to:

  • Benchmark your organisation's agility
  • Kick-start plans to transform your business to react, adapt and deliver better results faster
  • Build an agile marketing framework and team to achieve business objectives
  • Optimise digital media and improve customer experience
  • Apply the agile approach to successfully implement marketing technology

Shane Redding MA Cantab, F IDM, Managing Director, Think Direct

Shane is an independent consultant and runs her own business ‘Think Direct’. She has over 30 years’ international business to business and consumer direct & digital marketing experience and provides strategic advice and training to both end users and marketing suppliers.  Currently Shane is working with a number of companies who are implementing Marketing Automation to transform their businesses. In addition to her consultancy business, Shane also holds a number of non executive directorships and board advisory roles, and in 2015 was named Educator of the Year by the IDM.

Programme: (1 day course)

What is agile marketing?

  • The marketing landscape: the pace and challenges that organisations face
  • How the principles of “agile” (originally developed in IT) help your business to respond quickly to new digital disrupters, whether customer behaviour, or new competitive threats

Who is doing agile marketing and what are the benefits?

  • Lessons learnt from companies who adopted the agile approach in both marketing and IT

How do you build an agile marketing team?

  • Core skills set requirement
  • How to change behaviours

Principles of agile marketing

  • How the direct marketing principles of test, learn rollout are applied in the digital world
  • Move faster, and de-risk campaigns - from website design to programmatic marketing

How to use agile marketing

  • Collaborate with IT and other functional areas of the business to successfully choose and implement your new marketing cloud
  • Top tips to optimise digital media and improve customer experience
  • Benchmark your organisation’s agility and what to do if the structure doesn’t support agile marketing and how to de-risk and manage uncertainty in a period of change

Create an agile plan of action

  • Tips to start your leveraging agile marketing straight away to generate more revenue
  • Sourcing suppliers who can help you on your business transformation journey

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