What is social selling?
- Understand today's social landscape and look ahead to the challenges your business will face
Changes in buyers’ behaviour
- The educated buyer
- Do you really know your buyer(s)?
- Behaviours and digital footprint
- Find out how to ensure you have the best insight
- Mapping the modern buying journey
Revolution of sales
- The changing face of sales
- What the new sales funnel looks like, how it compares to your business and what changes might be coming
Why use social media?
- 5 top use cases with ROI
- What does your audience want?
- The power of listening
- Influencing not selling - understanding the power of word of mouth
- Amplification - layering social media on top of successful campaigns to get even better ROI
- Reminders - helping your customers stay loyal
Overcoming challenges to a new way of working
- New habits driving new behaviours, change management, incentives
- Understand what sales do well and how marketing can help them be even better (sales enablement)
- Understand where you are today and plan for successful change
Learn from leading social selling case studies
- Making sure sales and marketing are aligned
- Measuring success
- Start your business leveraging social selling straight away to generate more revenue