What's on

Training: Social Selling - London

Training: Social Selling - London

Leverage social selling within your business to drive results. This course looks ahead to the changing social and sales/marketing landscape, how to influence the educated buyer and effect change management.

You will learn to:

  • Map the modern buying journey and visualise the effect of social on the sales funnel
  • Understand the power of listening and influencing
  • Champion social media best practice in your organisation
  • Top tips to align sales and marketing to deliver company objectives
  • Learn how to measure success using social media

Shane Redding MA Cantab, F IDM, Managing Director, Think Direct

Shane is an independent consultant and runs her own business ‘Think Direct’. She has over 30 years’ international business to business and consumer direct & digital marketing experience and provides strategic advice and training to both end users and marketing suppliers.  Currently Shane is working with a number of companies who are implementing Marketing Automation to transform their businesses. In addition to her consultancy business, Shane also holds a number of non executive directorships and board advisory roles, and in 2015 was named Educator of the Year by the IDM.

Programme: (1 day course)

What is social selling?

  • Understand today's social landscape and look ahead to the challenges your business will face

Changes in buyers’ behaviour

  • The educated buyer
  • Do you really know your buyer(s)?
  • Behaviours and digital footprint
  • Find out how to ensure you have the best insight
  • Mapping the modern buying journey

Revolution of sales

  • The changing face of sales
  • What the new sales funnel looks like, how it compares to your business and what changes might be coming

Why use social media?

  • 5 top use cases with ROI
  • What does your audience want?
  • The power of listening
  • Influencing not selling - understanding the power of word of mouth
  • Amplification - layering social media on top of successful campaigns to get even better ROI
  • Reminders - helping your customers stay loyal

Overcoming challenges to a new way of working

  • New habits driving new behaviours, change management, incentives
  • Understand what sales do well and how marketing can help them be even better (sales enablement)
  • Understand where you are today and plan for successful change

Learn from leading social selling case studies

  • Zebra
  • Motorola

Takeaway tips

  • Making sure sales and marketing are aligned
  • Measuring success
  • Start your business leveraging social selling straight away to generate more revenue

Other upcoming events

See all
Zenith Digital Marketing Conference - Duluth, MN
27 April 2017

Zenith Digital Marketing Conference - Duluth, MN

Marketing agency Aimclear and the Duluth Area Chamber of Commerce will host the sixth Zenith Marketing Conference on Thursday, April 27th, 2017 in Duluth, Minnesota.

Read more
Chief Digital Officer Forum - London
27 April 2017

Chief Digital Officer Forum - London

With 28+ Industry Speakers & 100+ delegates, the Chief Digital Officer Forum offers an information exchange platform for those leading digital innovation within their organisations which will equip you with efficient monetisation and transformation strategies.

Read more
Behave Annual - New York, NY
7 May 2017

Behave Annual - New York, NY

Expanding on TLE’s success, BEHAVE is at the intersection of marketing, optimization, testing and behavioral psychology; seamlessly blending these diverse disciplines to deliver a truly unique 3-day event. By converging these fields, BEHAVE digs into the root of all conversions – human behavior.

Read more
Digital Velocity Conference - London
6 June 2017

Digital Velocity Conference - London

Digital Velocity London is a two-day fully immersive conference. Join us for hands-on training, customer success stories, best practices, the Digital Velocity Awards and product roadmap updates. Hear industry experts and Tealium customers discuss how they are turning business challenges into revenue opportunities.

Read more
Amsterdam Affiliate Conference - Amsterdam
11 July 2017

Amsterdam Affiliate Conference - Amsterdam

The Amsterdam Affiliate Conference 2016 was a huge success with over 4,000 delegates in attendance of which over 2,000 were affiliates. With four days of conference, exhibition and networking events with the elite in iGaming, in a city that is like no other the Amsterdam Affiliate Conference was one you certainly wouldn't have wanted to miss.

Read more