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Training: Social Selling - London

Training: Social Selling - London

Leverage social selling within your business to drive results. This course looks ahead to the changing social and sales/marketing landscape, how to influence the educated buyer and effect change management.

You will learn to:

  • Map the modern buying journey and visualise the effect of social on the sales funnel
  • Understand the power of listening and influencing
  • Champion social media best practice in your organisation
  • Top tips to align sales and marketing to deliver company objectives
  • Learn how to measure success using social media

Shane Redding MA Cantab, F IDM, Managing Director, Think Direct

Shane is an independent consultant and runs her own business ‘Think Direct’. She has over 30 years’ international business to business and consumer direct & digital marketing experience and provides strategic advice and training to both end users and marketing suppliers.  Currently Shane is working with a number of companies who are implementing Marketing Automation to transform their businesses. In addition to her consultancy business, Shane also holds a number of non executive directorships and board advisory roles, and in 2015 was named Educator of the Year by the IDM.

Programme: (1 day course)

What is social selling?

  • Understand today's social landscape and look ahead to the challenges your business will face

Changes in buyers’ behaviour

  • The educated buyer
  • Do you really know your buyer(s)?
  • Behaviours and digital footprint
  • Find out how to ensure you have the best insight
  • Mapping the modern buying journey

Revolution of sales

  • The changing face of sales
  • What the new sales funnel looks like, how it compares to your business and what changes might be coming

Why use social media?

  • 5 top use cases with ROI
  • What does your audience want?
  • The power of listening
  • Influencing not selling - understanding the power of word of mouth
  • Amplification - layering social media on top of successful campaigns to get even better ROI
  • Reminders - helping your customers stay loyal

Overcoming challenges to a new way of working

  • New habits driving new behaviours, change management, incentives
  • Understand what sales do well and how marketing can help them be even better (sales enablement)
  • Understand where you are today and plan for successful change

Learn from leading social selling case studies

  • Zebra
  • Motorola

Takeaway tips

  • Making sure sales and marketing are aligned
  • Measuring success
  • Start your business leveraging social selling straight away to generate more revenue

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