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Training: Conversion Rate Optimisation (CRO) - London

Training: Conversion Rate Optimisation (CRO) - London

A packed, hands-on, one-day course that takes you from first principles to the advanced conversion techniques that will help you convert more of your web visitors into customers.

You will learn to:

  • Understand the principles of CRO and why it will benefit your business
  • Assess the hierarchy of goals on your web pages- what are you asking your users to do?
  • Effectively identify and use the optimisation tools available
  • Design optimisation testing from hypothesis to results analysis
  • Use advanced testing by applying segments and integration with other data sources

Joe Doveton, Head of Conversion, Oban Digital

Joe is a highly experienced Conversion professional with a track record of delivering conversion and usability solutions to businesses as diverse as Manchester United, Boots, STA Travel, Hilton Hotels and Dell amongst others.

With 18 years on the clock overall in the digital space working for a variety of major PLCs and start-ups, Joe is uniquely positioned to articulate how Conversion Optimisation fits into the wider digital landscape of advertising, search marketing, social media, content distribution, web analytics and attribution. In particular,

Joe is a specialist in international and cross-cultural approaches to conversion, speaking on this topic all over the world. Joe is a regular contributor and guest commentator for media such as Smart Insights, The Drum, Website Magazine (US) and Usability Magazine (US).

Programme: (1 day course)

About Conversion Rate Optimisation

  • The principles of CRO
  • Demystifying the jargon
  • Why CRO? The pros and cons of introducing Conversion into your business
  • The business case for CRO

The Conversion Optimisers toolkit

  • Tools and technologies: quick survey tools, web analytics, usability studies  and testing platforms

Testing

  • Testing methodologies - multivariate and AB testing
  • Assessing test data and the impact it can have on your business
  • Test analytics

Live website assessment and workshop

  • Page composition and how some popular websites could be improved
  • Group assessment and brainstorming around learners’ own websites

Improving your website

  • Building a test programme and strategy for improvement
  • Building wireframes to present to the group
  • Advanced testing techniques and tactics; segmentation, personalisation and persuasion tactics

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