What's on

Training: Conversion Rate Optimisation (CRO) - London

Training: Conversion Rate Optimisation (CRO) - London

A packed, hands-on, one-day course that takes you from first principles to the advanced conversion techniques that will help you convert more of your web visitors into customers.

You will learn to:

  • Understand the principles of CRO and why it will benefit your business
  • Assess the hierarchy of goals on your web pages- what are you asking your users to do?
  • Effectively identify and use the optimisation tools available
  • Design optimisation testing from hypothesis to results analysis
  • Use advanced testing by applying segments and integration with other data sources

Joe Doveton, Head of Conversion, Oban Digital

Joe is a highly experienced Conversion professional with a track record of delivering conversion and usability solutions to businesses as diverse as Manchester United, Boots, STA Travel, Hilton Hotels and Dell amongst others.

With 18 years on the clock overall in the digital space working for a variety of major PLCs and start-ups, Joe is uniquely positioned to articulate how Conversion Optimisation fits into the wider digital landscape of advertising, search marketing, social media, content distribution, web analytics and attribution. In particular,

Joe is a specialist in international and cross-cultural approaches to conversion, speaking on this topic all over the world. Joe is a regular contributor and guest commentator for media such as Smart Insights, The Drum, Website Magazine (US) and Usability Magazine (US).

Programme: (1 day course)

About Conversion Rate Optimisation

  • The principles of CRO
  • Demystifying the jargon
  • Why CRO? The pros and cons of introducing Conversion into your business
  • The business case for CRO

The Conversion Optimisers toolkit

  • Tools and technologies: quick survey tools, web analytics, usability studies  and testing platforms

Testing

  • Testing methodologies - multivariate and AB testing
  • Assessing test data and the impact it can have on your business
  • Test analytics

Live website assessment and workshop

  • Page composition and how some popular websites could be improved
  • Group assessment and brainstorming around learners’ own websites

Improving your website

  • Building a test programme and strategy for improvement
  • Building wireframes to present to the group
  • Advanced testing techniques and tactics; segmentation, personalisation and persuasion tactics

Other upcoming events

See all
Digital Marketing World Forum - Amsterdam
3 April 2017

Digital Marketing World Forum - Amsterdam

DMWF has an 8-year history of bringing together the worldwide marketing community to examine the latest trends, challenges and areas of opportunity in the marketing industry. This year’s event will showcase the latest Digital Marketing Technologies; Virtual Reality and Artificial Intelligence and explore Digital Marketing Strategies, eCommerce, Influencer Marketing, Content Marketing, Data, Mobile Marketing and Analytics across two dedicated conference streams.

Read more
ConversionXL Live 2017 - San Antonio, TX
5 April 2017

ConversionXL Live 2017 - San Antonio, TX

Be part of the highest quality growth & optimization topics discussions live. Everyone stays together for 3 days in a remote location. All speakers are hardcore practitioners. Huge focus on the quality of learning from peers

Read more
BrightonSEO Conference - Brighton
6 April 2017

BrightonSEO Conference - Brighton

BrightonSEO is a one-day search marketing conference and series of training courses held, not surprisingly, in Brighton. It takes place twice a year and brings together some of the best speakers in the world of search, and definitely the best crowd.

Read more
Content Marketing Conference - Boston, MA
11 April 2017

Content Marketing Conference - Boston, MA

We’re excited to take CMC to the next level in Boston this year, after two years in Vegas attracting more than 300 attendees in 2016. CMC’s core focus is to deliver the tactics and techniques you need to grow your business organically– the content marketing way. CMC’s speakers are so great, we decided to call them superheroes this year, celebrating their commitment to rid the world of bad content, and help us grow our businesses organically—the content marketing way!

Read more
Hero Conference - Los Angeles, CA
18 April 2017

Hero Conference - Los Angeles, CA

Hero Conf Los Angeles marks our sixth annual US event, where PPC fanatics gather to share a passion, collaborate on solutions and simply have fun while learning about the latest trends in paid search. Hero Conf is hosted by the experts behind PPC Hero and is an event tailor-made for digital advertising pros ready to discuss tactics and actionable ideas to implement within their accounts. We’re an event that understands the demand for training in an ever-evolving industry and knows the importance of connections that matter in a world where networking means more than a handshake.

Read more