Paige's profile

Paige Miller
Paige Miller Author, Optimizing AdWords MultiPlanet Marketing, Inc
United States

Buy OPTIMIZING ADWORDS for an unfair advantage! (http://tinyurl.com/OptimizingAdWords ). I spent three years learning, experimenting and documenting AdWords from a marketer's perspective as a basis for my book, OPTIMIZING ADWORDS (available on Amazon or Routledge/Taylor & Francis, textbook publisher). OPTIMIZING ADWORDS gives you a broad overview of AdWords, so you can identify the types of ads that fit your marketing mix and plot a path to achieve them. Unlike Google documentation, OPTIMIZING ADWORDS doesn't just tell you how to do something--it tells you why and when to do something from a marketers perspective. It reveals little-known options can grow your results faster, how to stretch your budget, how to bid, when to change your bid, etc. My goal was to help AdWords users get the most from their budgets and successfully compete against larger companies. OPTIMIZING ADWORDS levels the playing.

Skills

Things I've done: AdWords, Advertising,Announcements, Articles, Blogging, Blog Management, Budgeting, Client Profiles, Competitive Analysis, Content, Digital Advertising, Direct Mail, E-books, Events, Ghostwriting, Inbound Marketing, Integrated Marketing Plans, Product Launches, Market Research, Market Definition, Marketing Mix, Marketing Road Map, Marketing Strategy, Media Relations, Messaging, Metrics, Newsletters, Outbound Marketing, Pay-per-click, Planning, Positioning, PPC, Press Releases, Pricing, Product Definition, Public Relations, Public Speaking, Sales Collaterals, Search Engine Marketing, Social Networking, SEM, Seminars, SEO, Social Media, Twitter Management, Tweeting, Trade Shows, Webinars, Websites, and White Papers.

Previous Experience

MultiPlanet Marketing, Inc., President. Marketing for technology companies and other fast-moving organizations. Contributing Author to the Textbook "The Social Marketing Media Industries." Marketing Director, CaseStream.com. Sr. Vice President, Product Management, SunGard Asset Management VP, Development, SEI Investments

Education & Qualifications

M.S., Market Research, West Virginia University, Summa Cum Laude. B.A., Advertising & Marketing, Marshall University, Magna Cum Laude, Kappa Tau Alpha, Journalism Honorary Society, "Outstanding Graduate in Advertising.” Benedum Foundation Academic Scholarship.